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Building Brand Awareness with TikTok Branded Hashtag Challenges
Blog, TikTok Advertising Strategy
Understanding the Power of Hashtag Challenges for Brand Exposure TikTok, the dynamic social media platform, has taken th...
TikTok Branded Mission: Inspiring Brand and Creator Collaborations
Blog, TikTok Advertising Strategy
TikTok Branded Mission TikTok has become a powerhouse platform where diverse communities come together to seek inspirati...
Maximizing Reach and Engagement with TikTok In-Feed Ads
Blog, TikTok Advertising Strategy
Best Practices for Creating Compelling In-Feed Ad Content For businesses looking to harness the potential of TikTok̵...
Getting Started with TikTok Ads
Blog, TikTok Ads Setup & Management
Understanding the Basics of TikTok Advertising TikTok Ads Manager is a powerful and user-friendly platform that allows b...
TikTok Ad Policies and Compliance Guidelines
Blog, TikTok Advertising Strategy
Boosting Your Brand’s Reach with TikTok Influencer Marketing TikTok Advertising Policies are divided into two sect...
TikTok Influencer Marketing: Boosting Your Brand’s Reach
Blog, Influencer & Creator Marketing, TikTok Influencer Strategy
Boosting Your Brand’s Reach with TikTok Influencer Marketing TikTok is a powerful platform with a massive user bas...
Ethical Considerations in TikTok Branding: Navigating Challenges
Blog, Content Strategy & Creation
TikTok has witnessed a meteoric rise in popularity, captivating users with its short-form videos and creative features. ...
TikTok Branding Case Studies: Lessons from Successful Brands
Blog, Content Strategy & Creation
In the ever-evolving landscape of social media marketing, TikTok has emerged as a powerful platform for brands to showca...
Understanding TikTok Algorithm – Maximizing Brand Visibility
AI & Technology, Blog, TikTok Algorithm
For brands and businesses, harnessing the power of TikTok can be a game-changer in terms of visibility and brand awarene...
TikTok Analytics: Measuring Success and Optimizing Your Branding Efforts
Blog, TikTok Marketing Strategy & Trends
TikTok, the short-form video app, has become a cultural phenomenon, with users creating and consuming an immense amount ...
Cross-platform Branding: Integrating TikTok with Other Social Media Channels
Blog, Content Strategy & Creation
Integrating TikTok with Other Social Media Channels Developing a cohesive brand identity across TikTok and other platfor...
Building a TikTok Community: Engaging and Interacting with Your Audience
Blog, Influencer & Creator Marketing, TikTok Influencer Strategy
Building a Strong Community on TikTok Building a strong and engaged TikTok community is the key to success on the platfo...
I’ve watched more than one brand walk into TikTok with the wrong expectations.
A founder I know sent me two videos for review last spring. Same product: a.
I’ve seen this happen more than once: a brand spends weeks polishing a TikTok.
A few months ago, I watched a skincare brand spend weeks polishing a glossy.
I’ve watched brands spend weeks polishing a product page, setting up bundles.
A lot of brands are still treating TikTok like it’s 2022. They brief a creator.
A few months ago, I watched a mid-size beauty brand spend six weeks getting its.
A few months ago, I watched a New York food brand spend real money on a polished.
A founder in Brooklyn once told me, half-joking, that her product had been.
A founder once told me, half-joking, that TikTok felt like “the app where our.
I’ve seen this happen more than once: a US brand finally decides to try TikTok.
A few years ago, I watched a mid-sized beauty brand approve a TikTok video that.
I’ve seen this happen more than once: a brand posts a TikTok that feels a little.
A few months ago, I watched a beauty brand spend real money on polished TikTok.
I watched a skincare brand spend $18,000 on polished TikTok creative last fall.
I’ve seen this happen more than once: a brand spends weeks approving a polished.
I’ve watched more than a few US brands treat TikTok Shop like a checkout feature.
I’ve seen this happen more than once: a brand spends three weeks polishing a.
I’ve seen this happen more than once: a startup gets one decent TikTok post.
I’ve watched smart paid social teams bring perfectly polished Meta creative into.
I’ve watched more than a few brand teams walk into TikTok LIVE with the wrong.
A few months ago, I watched a beauty brand run a TikTok LIVE launch for a new.
A lot of brands treat TikTok LIVE like a one-off event. The host goes live.
A few months ago, I watched a US beauty brand run two live selling events in the.
I’ve watched enough brand lives on TikTok to know the drop-off usually happens.
I’ve watched a lot of TikTok LIVE sessions go sideways for reasons that had.
I’ve watched enough TikTok LIVE sessions to know the difference between a.
I’ve watched a skincare founder go live from a folding table in her warehouse.
I’ve watched more than a few product launches go sideways on TikTok for reasons.
A few months ago, I watched a mid-size beauty brand run a TikTok LIVE with a.
I’ve seen this happen more than once: a brand team walks into the Monday meeting.
I’ve seen this happen more than once: a brand pulls together a quick creator.
A skincare founder once told me, a little annoyed, that her best-performing.
I’ve seen this happen more than once: a brand finally gets budget approved for.
A few months ago, I watched a beauty brand review six TikTok ads that all looked.
A skincare brand sends over a polished brief. Twelve talking points, three.
I’ve sat in too many meetings where someone says, “What if we just get one big.
A creator can have 400,000 followers, clean lighting, a nice apartment kitchen.
I’ve watched more than a few brands burn a month of budget because they lumped.
A few months ago, I watched a beauty brand approve a polished influencer video.
I’ve seen this happen more than once: a brand gets a little spike on TikTok.
A few months ago, I watched a beauty brand spend five figures pushing polished.
I’ve watched a few brands make the same mistake on TikTok Shop: they get.
I’ve watched the same thing happen more than once: a brand pays for a polished.
I was on a call not long ago with a mid-sized beauty brand in the U.S. They were.
A few months ago, I watched a beauty brand panic because its TikTok Shop sales.
A few months ago, I watched a kitchen gadget brand spend real money on polished.
A few months ago, I watched a mid-sized beauty brand panic because a creator’s.
A few months ago, I watched a small beauty brand in Texas sell out a lip oil on.
I’ve seen this happen more than once: a brand finally gets a few TikToks to take.
I’ve lost count of how many times I’ve seen a team celebrate a strong.
I’ve seen this happen more times than I can count: a brand launches on TikTok.
I’ve seen this happen more times than I can count: a brand finds one TikTok ad.
A few months into a campaign for a mid-priced skincare brand in the U.S., we had.
I’ve watched more than a few brands burn a month of budget on TikTok because.
I’ve watched a founder spend $12,000 on TikTok in three weeks, then tell me the.
A lot of brands don’t really have a TikTok retargeting system. They have a few.
A founder sent me a screenshot a few weeks ago. Their TikTok campaign was.
I’ve watched a founder spend $12,000 on polished TikTok videos that looked.
I’ve seen this happen more times than most brands want to admit. The creative.
I’ve watched this happen in real time with brands that swore their customer.
A few months ago, I watched a skincare brand insist on running the same polished.
A skincare founder once showed me a dashboard and said, “TikTok isn’t.
I’ve sat in review calls where a very smart agency team presented a TikTok plan.
A few months ago, I watched a beauty brand approve 14 TikTok videos in one.
A while back, I watched a skincare brand post a beautifully lit product video.
I’ve watched brands spend three weeks polishing a TikTok, adding motion.
I’ve watched this happen in meetings more than once: someone pulls up a TikTok.
A few months ago, I watched a decent skincare brand post a TikTok that should’ve.
A brand gets a hit on TikTok and suddenly everyone in the Slack channel acts.
A few months ago, I watched a mid-size beauty brand approve a batch of TikTok.
A few months ago, I watched a founder insist on filming every TikTok in a.
A few months ago, I watched a mid-sized beauty brand spend real money boosting a.
A Brooklyn coffee brand spends three weeks polishing a launch video. Nice.
A lot of US brands are having the same slightly painful meeting right now. The.
A few months ago, I watched a decent skincare brand burn through a pile of.
I’ve watched brands spend weeks polishing TikTok creative, only to get beaten by.
A few months ago, I watched a US beauty brand spend three weeks polishing a.
A few months ago, I saw a creator sell out a kitchen organizer by filming it on.
A few years ago, a lot of US e-commerce teams treated TikTok like the intern.
I’ve seen this happen more than once: a brand gets excited about TikTok, hires a.
I’ve watched a founder spend $12,000 on polished TikTok videos that looked like.
I’ve watched this happen more than once: a US brand finally decides to put real.
A founder in SoHo spends three weeks approving a polished brand video. Nice.
I’ve sat in too many meetings where a brand spent six figures on polished.
A few months ago, I watched a mid-size beauty brand burn six weeks trying to.
A few months ago, I watched a perfectly decent ad die in the first three.
I’ve seen this happen more than once: a brand hires a solid full-service agency.
I’ve seen this happen more than once: a brand spends three weeks getting.
A brand spends three weeks polishing a 30-second TikTok ad, gets legal approval.
A skincare founder once showed me two TikTok videos for the same product. One.
A few months ago, I watched a beauty brand spend real money on a TikTok campaign.
A skincare founder I know spent $18,000 on polished vertical video last fall.
I’ve watched more than a few U.S. brands get excited about TikTok Shop, upload a.
A few months ago, I watched a beauty brand spend real money on polished product.
I’ve sat in too many meetings where a brand says they “want to do TikTok,” when.
I’ve watched this happen more than once: a brand with a healthy Google Ads.
I’ve watched a U.S. brand spend $40,000 on TikTok creative that looked beautiful.
I’ve watched more than one retail team spend three weeks polishing a product.
I’ve seen this happen more than once: a brand spends weeks polishing a TikTok.