Latest Trends You Shouldn’t Miss

A few months ago, I watched a beauty brand burn through a decent test budget on TikTok with almost...

A few months ago, I watched a beauty brand spend real money on a polished launch video for TikTok...

A few months ago, I watched a skincare brand spend two weeks polishing a glossy product video for a...

I’ve watched a skincare brand spend $40,000 on polished video production for TikTok and get...

A few years ago, a product video that looked too polished usually felt safe. Clean lighting, tidy...

A few years ago, if a paid TikTok video flopped, teams would blame “the algorithm” and move on. I’ve...