Latest Trends You Shouldn’t Miss

I’ve sat in enough launch calls to know the pattern. A brand gets excited about TikTok Shop, sends...

A few months ago, I watched a decent U.S. beauty brand approve a batch of TikTok videos that looked...

A few months ago, I watched a beauty brand spend three weeks polishing Amazon images, rewriting...

I’ve seen this movie a few times now. A brand has a decent Meta setup, maybe some Google Shopping...

I’ve watched two TikTok Shop launches happen in the same month with almost the same setup on paper...

A lot of enterprise teams show up to TikTok with the same bad habit: they treat it like a media...