Latest Trends You Shouldn’t Miss

I’ve watched more than a few brands burn through a TikTok budget in ways that were almost painful to...

A while back, I watched a skincare brand approve a polished ad with clean lighting, a tidy bathroom...

A couple years ago, I sat in on a creator review call for a mid-sized beauty brand in the US. The...

A few years ago, a lot of US brands treated TikTok like a side project. Someone on the social team...

I’ve seen this happen more than once: a brand team pulls up a TikTok report, points at a video with...

A few months ago, I watched a beauty brand spend real money on a polished video ad that looked like...