The New York Brands Dominating TikTok Shop Right Now (And Why)
A few months ago, I watched a founder in SoHo stare at her TikTok Shop dashboard like it had personally offended her. She’d spent real... Read More
Saeed Shaik
What Happens During the First 90 Days With a TikTok Media Agency
I’ve seen this play out a lot: a brand hires outside help for TikTok after a rough few months of trying to do it in-house.... Read More
The TikTok Shop Setup Mistakes That Kill First-Month Sales
I’ve seen this happen more than once: a brand gets approved for TikTok Shop, uploads a few products, sends a couple boxes to creators, and... Read More
Why TikTok Ads Are Becoming More Expensive—and How Agencies Fight Back
A few years ago, you could throw a decent product video on TikTok, put some paid budget behind it, and get surprisingly cheap traffic. Not... Read More
How Beauty Brands Are Using TikTok Shop Influencer Marketing to Cut CAC
A few months ago, I watched a beauty brand spend real money on polished launch creative for a new lip oil. Gorgeous lighting. Clean studio... Read More
What tiktok shop agency partners Actually Do Behind the Scenes
I’ve sat in enough launch calls to know the pattern. A brand gets excited about TikTok Shop, sends over a few product shots, maybe a... Read More
9 Signs Your Brand Has Outgrown Its Current TikTok Marketing Company
A few months ago, I watched a decent U.S. beauty brand approve a batch of TikTok videos that looked fine on paper. Clean hooks. Trend... Read More
TikTok Shop vs Amazon FBA: Where US Brands Are Growing Faster in 2026
A few months ago, I watched a beauty brand spend three weeks polishing Amazon images, rewriting bullets, and arguing over A+ content modules… while a... Read More
The Hidden Costs of Running TikTok Ads Without a TikTok Specialized Agency
I’ve seen this movie a few times now. A brand has a decent Meta setup, maybe some Google Shopping campaigns humming along, and someone on... Read More
Why Some TikTok Shops Scale to $1M While Others Never Cross 100 Orders
I’ve watched two TikTok Shop launches happen in the same month with almost the same setup on paper. Similar price point. Similar category. Similar creator... Read More