How Beauty Brands Are Using TikTok Shop Influencer Marketing to Cut CAC
A few months ago, I watched a beauty brand spend real money on polished launch creative for a new lip oil. Gorgeous lighting. Clean studio... Read More
TikTok Influencer Strategy
The Future of Performance Marketing Is Creator-Led Advertising
A few months ago, I watched a beauty brand spend real money on a polished TikTok spot that looked like it belonged in a paid... Read More
How to Build a Creator Brief That Actually Produces Viral Content
I’ve seen this happen more times than I can count: a brand spends weeks finding the right creators, ships product fast, gets legal approved, lines... Read More
Why Micro Creators Outperform Celebrity Influencers on TikTok
A few months ago, I watched a beauty brand spend a painful amount of money on a recognizable face for TikTok. The video looked polished.... Read More
How to Find the Right TikTok Shop Creators for Your Brand
A few months ago, I watched a decent product get handed to the wrong creator lineup and just… flatten. The brand was in beauty, mid-priced,... Read More
What Brands Should Know Before Launching TikTok Shopping Ads
I’ve watched more than one brand walk into TikTok with the same bad assumption: if the product already sells on Meta, Amazon, or retail shelves... Read More
The Complete Guide to TikTok Shop Affiliate Marketing for Brands
I’ve watched more than one brand spend three weeks polishing a TikTok brief, only to get back creator videos that looked like someone was reading... Read More
Why Brands Should Build a TikTok Creator Ecosystem Instead of One-Off Campaigns
A skincare brand sends out 20 boxes, gets 14 videos back, boosts the two with the prettiest hooks, then wonders why sales flatten three weeks... Read More
How TikTok Influencer Whitelisting Improves Ad Performance
A skincare brand I worked with had a familiar problem. Their in-house creative team could make clean-looking ads. Nice lighting, tight edits, clear product shots.... Read More
AI vs Human Creativity: What Wins on TikTok in 2026
A few months ago, I watched a beauty brand review 40 TikTok ad variations in one sitting. Half were built with AI-assisted hooks, voiceovers, captions,... Read More