How Beauty Brands Are Using TikTok Shop Influencer Marketing to Cut CAC
A few months ago, I watched a beauty brand spend real money on polished launch creative for a new lip oil. Gorgeous lighting. Clean studio... Read More
Influencer & Creator Marketing
The Future of Performance Marketing Is Creator-Led Advertising
A few months ago, I watched a beauty brand spend real money on a polished TikTok spot that looked like it belonged in a paid... Read More
How to Build a Creator Brief That Actually Produces Viral Content
Iāve seen this happen more times than I can count: a brand spends weeks finding the right creators, ships product fast, gets legal approved, lines... Read More
How to Measure UGC ROI Beyond Views and Likes
A few months ago, I was looking at a paid social report for a beauty brand in the US. One creator video had solid view... Read More
Why Micro Creators Outperform Celebrity Influencers on TikTok
A few months ago, I watched a beauty brand spend a painful amount of money on a recognizable face for TikTok. The video looked polished.... Read More
How to Find the Right TikTok Shop Creators for Your Brand
A few months ago, I watched a decent product get handed to the wrong creator lineup and just… flatten. The brand was in beauty, mid-priced,... Read More
What Brands Should Know Before Launching TikTok Shopping Ads
Iāve watched more than one brand walk into TikTok with the same bad assumption: if the product already sells on Meta, Amazon, or retail shelves... Read More
The Complete Guide to TikTok Shop Affiliate Marketing for Brands
Iāve watched more than one brand spend three weeks polishing a TikTok brief, only to get back creator videos that looked like someone was reading... Read More
The Future of Employee-Generated Content on TikTok
A few months ago, I watched a retail brand post a polished TikTok about a new store launch in Texas. Nice lighting, clean edits, upbeat... Read More
