TikTok Shop Influencer Marketing: The New Sales Funnel
A founder I know sent me two videos for review last spring. Same product: a collagen powder aimed at women in their 30s and 40s.... Read More
TikTok Influencer Strategy
TikTok Influencer Marketing: What US Brands Are Missing
I’ve seen this happen more than once: a brand spends weeks polishing a TikTok brief, signs off on talking points, legal trims out anything remotely... Read More
Promoting Products on TikTok: What Actually Converts in 2026
I watched a skincare brand spend $18,000 on polished TikTok creative last fall. Beautiful lighting, clean edit, founder on camera, every talking point approved by... Read More
TikTok Influencer Agency vs UGC Creators: What Works Better
I’ve seen this happen more than once: a brand spends weeks approving a polished creator brief, gets the videos back, posts them, and… nothing much... Read More
The real work behind TikTok LIVE creator monetization
I’ve watched enough TikTok LIVE sessions to know the difference between a creator who’s actually earning and one who just went live because someone told... Read More
How to Measure Influencer Marketing Beyond Views and Likes
I’ve seen this happen more than once: a brand team walks into the Monday meeting excited because a creator video pulled 400,000 views over the... Read More
Why Long-Term Creator Partnerships Generate Better ROI
I’ve seen this happen more than once: a brand pulls together a quick creator push for a product launch, gets a nice spike in traffic... Read More
What Brands Should Include in Every TikTok Creator Brief
I’ve seen this happen more than once: a brand finally gets budget approved for creator content, sends out a brief, and then acts surprised when... Read More
How Brands Can Identify High-Converting TikTok Creators
A creator can have 400,000 followers, clean lighting, a nice apartment kitchen, and still make a terrible sales partner. I’ve seen it happen. A skincare... Read More
TikTok Shop Affiliate Recruitment Strategies for Fast Growth
I’ve watched a few brands make the same mistake on TikTok Shop: they get approved, load in products, maybe send out a handful of DMs... Read More