Why TikTok Shop Creators Outperform Traditional Influencers
I’ve watched the same thing happen more than once: a brand pays for a polished influencer post, gets a nice-looking video, a few flattering comments,... Read More
TikTok Influencer Strategy
How TikTok Shop Affiliates Influence Buying Decisions
A few months ago, I watched a mid-sized beauty brand panic because a creator’s shaky bathroom video sold more units in 48 hours than the... Read More
How TikTok Shop Is Changing Influencer Marketing in the USA
A few months ago, I saw a creator sell out a kitchen organizer by filming it on her phone between making coffee and packing her... Read More
Why influencer marketing tiktok Is Bigger Than Ever
A few months ago, I watched a skincare brand reject a creator video because it looked “too homemade.” They wanted cleaner lighting, a tighter script,... Read More
How TikTok Influencer Agencies Are Changing Digital Marketing
I’ve sat in too many meetings where a brand says they “want to do TikTok,” when what they really mean is they saw a competitor... Read More
TikTok Shop Influencer Marketing: Best Campaign Ideas
I’ve seen this happen more than once: a brand spends weeks polishing a TikTok brief, gets five creators on board, approves every talking point, and... Read More
Why TikTok Influencer Marketing Is More Data-Driven in 2026
A couple years ago, I sat in on a creator review call for a mid-sized beauty brand in the US. The team had pulled in... Read More
Why TikTok Influencer Marketing Is More Strategic in the US
I’ve watched a lot of brands walk into TikTok with the wrong plan. Usually it starts the same way: someone on the team sees a... Read More
TikTok Marketing Funnels Don’t Look Like Funnels Anymore
A few months ago, I watched a beauty brand spend real money on a polished TikTok campaign that looked great in a deck and pretty... Read More
How TikTok Is Changing Brand Trust Across the US
A skincare founder I know spent $18,000 on polished launch creative for a new moisturizer. Clean lighting, studio set, nice hands, all of it. Then... Read More