9 Signs Your Brand Has Outgrown Its Current TikTok Marketing Company
A few months ago, I watched a decent U.S. beauty brand approve a batch of TikTok videos that looked fine on paper. Clean hooks. Trend... Read More
TikTok Marketing Strategy & Trends
How Enterprise Brands Build Long-Term Growth with TikTok Marketing Agencies
A lot of enterprise teams show up to TikTok with the same bad habit: they treat it like a media buying channel first and a... Read More
How US Brands Can Prepare for the Next Evolution of TikTok Commerce
A few months ago, I watched a US beauty brand spend real money on a polished TikTok launch video that looked like it belonged on... Read More
The New Rules of Short-Form Video Storytelling
A few months ago, I watched a skincare brand spend real money on a polished launch video that looked great in a deck and did... Read More
Why Multi-Platform Short Video Strategies Outperform Single-Platform Marketing
I’ve watched this happen more than once: a brand finally gets a decent run on TikTok, everyone gets excited, and then the next month performance... Read More
Snapchat Spotlight vs TikTok: Which Fits Your Marketing Strategy
I’ve watched more than one brand team walk into short-form video planning with the same assumption: “We’ll just cut the TikTok and post it everywhere.”... Read More
Pinterest Short Video Marketing: The Underrated Growth Channel
A few months ago, I was reviewing creative for a home organization brand in the U.S. Their team had spent weeks trying to crack short-form... Read More
Instagram Reels vs TikTok: Which Delivers Better Engagement
A few months ago, I was reviewing paid social creative for a mid-size beauty brand in the US. Same product. Same hook. Same creator, even.... Read More
The TikTok clip did fine. Then it quietly did better on YouTube
I’ve seen this more than once with US brands: a TikTok gets decent reach, the team moves on, and then somebody reposts a trimmed version... Read More
TikTok vs YouTube Shorts: Where Should Brands Invest in 2026
A few months ago, I was reviewing creative for a mid-sized beauty brand in the US. They had a strong product, decent margins, and a... Read More