What Happens During the First 90 Days With a TikTok Media Agency
I’ve seen this play out a lot: a brand hires outside help for TikTok after a rough few months of trying to do it in-house.... Read More
TikTok Advertising Strategy
Why TikTok Ads Are Becoming More Expensive—and How Agencies Fight Back
A few years ago, you could throw a decent product video on TikTok, put some paid budget behind it, and get surprisingly cheap traffic. Not... Read More
The Hidden Costs of Running TikTok Ads Without a TikTok Specialized Agency
I’ve seen this movie a few times now. A brand has a decent Meta setup, maybe some Google Shopping campaigns humming along, and someone on... Read More
The Future of Performance Marketing Is Creator-Led Advertising
A few months ago, I watched a beauty brand spend real money on a polished TikTok spot that looked like it belonged in a paid... Read More
The Complete TikTok Marketing Checklist Before Spending Your First $10,000 on Ads
I’ve seen this happen more than once: a brand gets excited, approves a decent-sized budget, launches TikTok paid ads, and then spends the first few... Read More
The Biggest TikTok Marketing Myths Holding Brands Back
I’ve sat in too many meetings where a decent brand team talks itself out of TikTok before they’ve really tried it. Usually it starts the... Read More
How to Scale TikTok Ads Without Increasing CPA
I’ve seen this happen more than once: a brand finally finds a TikTok ad that works, the team gets excited, budgets go up fast, and... Read More
How TikTok Retargeting Works After iOS Privacy Changes
A lot of brands had the same rough moment in 2021 and 2022. Their TikTok campaigns were still spending, still pulling clicks, sometimes even pulling... Read More
How TikTok Influencer Whitelisting Improves Ad Performance
A skincare brand I worked with had a familiar problem. Their in-house creative team could make clean-looking ads. Nice lighting, tight edits, clear product shots.... Read More
The Hidden Cost of Hiring the Wrong TikTok Marketing Agency
I’ve seen this movie a few times now. A brand comes in frustrated after three or four months with an agency. They’ve spent real money,... Read More