What Happens During the First 90 Days With a TikTok Media Agency
I’ve seen this play out a lot: a brand hires outside help for TikTok after a rough few months of trying to do it in-house.... Read More
TikTok Ads & Paid Advertising
Why TikTok Ads Are Becoming More Expensive—and How Agencies Fight Back
A few years ago, you could throw a decent product video on TikTok, put some paid budget behind it, and get surprisingly cheap traffic. Not... Read More
TikTok Shop vs Amazon FBA: Where US Brands Are Growing Faster in 2026
A few months ago, I watched a beauty brand spend three weeks polishing Amazon images, rewriting bullets, and arguing over A+ content modules… while a... Read More
The Hidden Costs of Running TikTok Ads Without a TikTok Specialized Agency
I’ve seen this movie a few times now. A brand has a decent Meta setup, maybe some Google Shopping campaigns humming along, and someone on... Read More
The Future of Performance Marketing Is Creator-Led Advertising
A few months ago, I watched a beauty brand spend real money on a polished TikTok spot that looked like it belonged in a paid... Read More
What Makes a TikTok Creative Worth Scaling
I’ve watched brands spend $15,000 on polished video shoots, then get outperformed by a 22-second clip filmed next to a kitchen sink. Not always. But... Read More
The Complete TikTok Marketing Checklist Before Spending Your First $10,000 on Ads
I’ve seen this happen more than once: a brand gets excited, approves a decent-sized budget, launches TikTok paid ads, and then spends the first few... Read More
Snapchat Spotlight vs TikTok: Which Fits Your Marketing Strategy
I’ve watched more than one brand team walk into short-form video planning with the same assumption: “We’ll just cut the TikTok and post it everywhere.”... Read More
Instagram Reels vs TikTok: Which Delivers Better Engagement
A few months ago, I was reviewing paid social creative for a mid-size beauty brand in the US. Same product. Same hook. Same creator, even.... Read More
TikTok vs YouTube Shorts: Where Should Brands Invest in 2026
A few months ago, I was reviewing creative for a mid-sized beauty brand in the US. They had a strong product, decent margins, and a... Read More