Can B2B Companies Really Succeed on TikTok?
I’ve watched a SaaS founder spend three weeks approving a 22-second TikTok, only for the final post to sound like a trade show brochure with... Read More
TikTok Marketing Strategy & Trends
The Biggest TikTok Marketing Myths Holding Brands Back
I’ve sat in too many meetings where a decent brand team talks itself out of TikTok before they’ve really tried it. Usually it starts the... Read More
How Brands Can Use TikTok Shop During Seasonal Sales Events
Last November, I watched a mid-sized beauty brand push out a very polished holiday campaign on TikTok Shop. Studio lighting, perfect voiceover, expensive edit. It... Read More
TikTok Marketing for Luxury Brands: What Actually Works
I’ve seen luxury teams spend $40,000 on a glossy video shoot, cut it into TikTok-sized edits, post it with a trending sound, and then act... Read More
Why Law Firms Are Quietly Investing in TikTok Marketing
A few years ago, if you told most attorneys they’d be discussing short-form video hooks, comment moderation, and creator-style scripting, they probably would’ve laughed you... Read More
How Healthcare Brands Can Grow Safely on TikTok
A while back, I watched a clinic team spend three weeks reviewing a 20-second TikTok about hydration. Legal had notes. Compliance had notes. The doctor... Read More
The Rise of Search-First TikTok Content: What Marketers Need to Know
A skincare brand I worked with last year had a funny little problem. Their TikTok team kept chasing trends, moving fast, posting often, doing all... Read More
10 TikTok Ad Metrics That Matter More Than Click-Through Rate
I’ve seen brands celebrate a 3% CTR on TikTok and still lose money. Not a little money either. Real budget. The kind that makes a... Read More
Why a TikTok shop agency can save you from expensive trial and error
I’ve watched more than one brand launch on TikTok Shop like it was just another sales channel. They upload products, hand a few samples to... Read More
The Hidden Cost of Hiring the Wrong TikTok Marketing Agency
I’ve seen this movie a few times now. A brand comes in frustrated after three or four months with an agency. They’ve spent real money,... Read More