Latest Trends You Shouldn’t Miss

A skincare founder once told me, half-joking, that her team had a small panic attack because a shaky...

A few months ago, I watched a skincare brand insist on targeting “beauty lovers” with the kind of...

I’ve watched this happen more than once: a brand comes in frustrated because Meta CPMs are creeping...

A couple years ago, a lot of brand teams treated TikTok like the intern project. Post a few trend...

I’ve watched more than a few brands burn through a TikTok budget in ways that were almost painful to...

A while back, I watched a skincare brand approve a polished ad with clean lighting, a tidy bathroom...