Latest Trends You Shouldn’t Miss

I’ve watched more than one brand walk into TikTok with the same bad plan: cut down a polished...

A few months ago, I watched a skincare brand spend weeks polishing launch creative for Meta, only to...

I’ve watched brands spend $40,000 on polished paid social creative, then get beaten by a founder...

I’ve watched brands spend $15,000 on a paid social flight, celebrate a decent three-day spike, then...

A few months ago, I watched a skincare brand spend real money on a polished paid social...

I was on a call with a consumer brand last year—mid-sized, decent retail distribution, healthy Meta...