Latest Trends You Shouldn’t Miss

A few months ago, I watched a beauty brand spend real money on a polished TikTok spot that looked...

I’ve watched brands spend $15,000 on polished video shoots, then get outperformed by a 22-second...

I’ve seen this happen more than once: a brand gets excited, approves a decent-sized budget, launches...

A few months ago, I watched a US beauty brand spend real money on a polished TikTok launch video...

A few months ago, I watched a skincare brand spend real money on a polished launch video that looked...

I’ve watched this happen more than once: a brand finally gets a decent run on TikTok, everyone gets...