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The Ultimate TikTok Content Calendar for E-commerce Brands
Blog, Content Strategy & Creation, TikTok Shop Strategy & Growth
I’ve watched more than a few e-commerce teams do the same thing on TikTok: post three polished videos in a week, get m...
How Brands Can Use TikTok Shop During Seasonal Sales Events
Blog, TikTok Marketing Strategy & Trends, TikTok Shop Strategy & Growth
Last November, I watched a mid-sized beauty brand push out a very polished holiday campaign on TikTok Shop. Studio light...
Why TikTok Shop Reviews Matter More Than Product Ratings
Blog, Content Strategy & Creation, TikTok Shop Setup & Management
I’ve watched brands celebrate a 4.8-star average on TikTok Shop and then wonder why a product still won’t move. Mean...
TikTok Shop SEO: Can Products Rank Organically?
Blog, Content Strategy & Creation, TikTok Shop Strategy & Growth
I’ve watched brands list a product on TikTok Shop, add a few decent photos, maybe clip together a polished 15-second v...
How to Find the Right TikTok Shop Creators for Your Brand
Blog, TikTok Influencer Strategy, TikTok Shop Strategy & Growth
A few months ago, I watched a decent product get handed to the wrong creator lineup and just… flatten. The brand w...
What Brands Should Know Before Launching TikTok Shopping Ads
Blog, TikTok Influencer Strategy, TikTok Shop Strategy & Growth
I’ve watched more than one brand walk into TikTok with the same bad assumption: if the product already sells on Meta, ...
The Complete Guide to TikTok Shop Affiliate Marketing for Brands
Blog, TikTok Influencer Strategy, TikTok Shop Strategy & Growth
I’ve watched more than one brand spend three weeks polishing a TikTok brief, only to get back creator videos that look...
TikTok LIVE vs TikTok Shop Videos: Which Converts Better
Blog, TikTok Ads Comparisons, TikTok Live Shopping
A few months ago, I watched a beauty brand run a polished TikTok Shop video campaign for a lip oil. Nice lighting, clean...
How TikTok LIVE Is Becoming the New Home Shopping Channel
Blog, TikTok Live Shopping, TikTok Shop Strategy & Growth
A few months ago, I was watching a beauty brand’s TikTok LIVE on a Tuesday night. Nothing fancy. A creator was standin...
The Future of Employee-Generated Content on TikTok
Blog, Content Strategy & Creation, UGC & User-Generated Content
A few months ago, I watched a retail brand post a polished TikTok about a new store launch in Texas. Nice lighting, clea...
Why Brands Should Build a TikTok Creator Ecosystem Instead of One-Off Campaigns
Blog, TikTok Influencer Strategy, UGC & User-Generated Content
A skincare brand sends out 20 boxes, gets 14 videos back, boosts the two with the prettiest hooks, then wonders why sale...
How to Scale TikTok Ads Without Increasing CPA
Blog, TikTok Ads Analytics & ROI, TikTok Advertising Strategy
I’ve seen this happen more than once: a brand finally finds a TikTok ad that works, the team gets excited, budgets go ...
I’ve sat in enough launch calls to know the pattern. A brand gets excited about.
A few months ago, I watched a decent U.S. beauty brand approve a batch of TikTok.
A few months ago, I watched a beauty brand spend three weeks polishing Amazon.
I’ve seen this movie a few times now. A brand has a decent Meta setup, maybe.
I’ve watched two TikTok Shop launches happen in the same month with almost the.
A lot of enterprise teams show up to TikTok with the same bad habit: they treat.
A few months ago, I watched a beauty brand spend real money on a polished TikTok.
I’ve watched brands spend $15,000 on polished video shoots, then get.
I’ve seen this happen more than once: a brand gets excited, approves a.
A few months ago, I watched a US beauty brand spend real money on a polished.
A few months ago, I watched a skincare brand spend real money on a polished.
I’ve watched this happen more than once: a brand finally gets a decent run on.
I’ve watched more than one brand team walk into short-form video planning with.
A few months ago, I was reviewing creative for a home organization brand in the.
A few months ago, I was reviewing paid social creative for a mid-size beauty.
I’ve seen this more than once with US brands: a TikTok gets decent reach, the.
A few months ago, I was reviewing creative for a mid-sized beauty brand in the.
I’ve seen this happen more times than I can count: a brand spends weeks finding.
I’ve watched a SaaS founder spend three weeks approving a 22-second TikTok, only.
A few months ago, I saw a skincare brand testing two TikTok ads for the same.
A few months ago, I watched a mid-size apparel brand spend five figures on.
I’ve sat in too many meetings where a decent brand team talks itself out of.
A few months ago, I was looking at a paid social report for a beauty brand in.
A few months ago, I watched a beauty brand spend a painful amount of money on a.
I’ve watched more than a few e-commerce teams do the same thing on TikTok: post.
Last November, I watched a mid-sized beauty brand push out a very polished.
I’ve watched brands celebrate a 4.8-star average on TikTok Shop and then wonder.
I’ve watched brands list a product on TikTok Shop, add a few decent photos.
A few months ago, I watched a decent product get handed to the wrong creator.
I’ve watched more than one brand walk into TikTok with the same bad assumption:.
I’ve watched more than one brand spend three weeks polishing a TikTok brief.
A few months ago, I watched a beauty brand run a polished TikTok Shop video.
A few months ago, I was watching a beauty brand’s TikTok LIVE on a Tuesday.
A few months ago, I watched a retail brand post a polished TikTok about a new.
A skincare brand sends out 20 boxes, gets 14 videos back, boosts the two with.
I’ve seen this happen more than once: a brand finally finds a TikTok ad that.
A few months ago, I was looking at two ad accounts for brands selling products.
A lot of brands had the same rough moment in 2021 and 2022. Their TikTok.
I’ve seen this happen more than once: a brand finally gets a TikTok video to.
A few months ago, I watched a skincare brand approve 14 TikTok creator videos in.
I’ve seen luxury teams spend $40,000 on a glossy video shoot, cut it into.
A few years ago, if you told most attorneys they’d be discussing short-form.
A while back, I watched a clinic team spend three weeks reviewing a 20-second.
A lot of SaaS teams show up on TikTok looking like they were forced there by a.
A skincare brand I worked with had a familiar problem. Their in-house creative.
A skincare brand I worked with last year had a funny little problem. Their.
I’ve seen this happen more times than most brands want to admit. A team finds.
I’ve seen brands celebrate a 3% CTR on TikTok and still lose money. Not a little.
I’ve watched more than one brand launch on TikTok Shop like it was just another.
I’ve seen this movie a few times now. A brand comes in frustrated after three or.
I’ve seen this happen more than once: a brand gets one decent TikTok post.
A few months ago, I watched a beauty brand review 40 TikTok ad variations in one.
A few years ago, most brands treated TikTok like a slot machine. Post enough.
I’ve seen this happen more than once: a brand spends weeks polishing a TikTok.
I’ve seen this happen more than once: a brand spends three weeks debating hooks.
A few months ago, I watched a beauty brand spend real money on a polished TikTok.
A few months ago, I watched a beauty brand spend five figures on polished.
A Brooklyn cafe owner once told me she “did TikTok for three weeks” and decided.
A few months ago, I watched a founder spend $12,000 on polished launch creative.
A few months ago, I watched a brand spend real money on TikTok creative that.
A few months ago, I watched a beauty brand spend weeks polishing a glossy.
A few months ago, I watched a local Bay Area brand post a beautifully edited.
A few months ago, I watched a Bay Area wellness brand spend a small fortune on.
I’ve seen this play out a lot with US brands: the founder is staring at a TikTok.
A few months ago, I watched a skincare brand spend a very respectable budget on.
I’ve watched more than one brand walk into TikTok with the wrong expectations.
A founder I know sent me two videos for review last spring. Same product: a.
I’ve seen this happen more than once: a brand spends weeks polishing a TikTok.
A few months ago, I watched a skincare brand spend weeks polishing a glossy.
I’ve watched brands spend weeks polishing a product page, setting up bundles.
A lot of brands are still treating TikTok like it’s 2022. They brief a creator.
A few months ago, I watched a mid-size beauty brand spend six weeks getting its.
A few months ago, I watched a New York food brand spend real money on a polished.
A founder in Brooklyn once told me, half-joking, that her product had been.
A founder once told me, half-joking, that TikTok felt like “the app where our.
I’ve seen this happen more than once: a US brand finally decides to try TikTok.
A few years ago, I watched a mid-sized beauty brand approve a TikTok video that.
I’ve seen this happen more than once: a brand posts a TikTok that feels a little.
A few months ago, I watched a beauty brand spend real money on polished TikTok.
I watched a skincare brand spend $18,000 on polished TikTok creative last fall.
I’ve seen this happen more than once: a brand spends weeks approving a polished.
I’ve watched more than a few US brands treat TikTok Shop like a checkout feature.
I’ve seen this happen more than once: a brand spends three weeks polishing a.
I’ve seen this happen more than once: a startup gets one decent TikTok post.
I’ve watched smart paid social teams bring perfectly polished Meta creative into.
I’ve watched more than a few brand teams walk into TikTok LIVE with the wrong.
A few months ago, I watched a beauty brand run a TikTok LIVE launch for a new.
A lot of brands treat TikTok LIVE like a one-off event. The host goes live.
A few months ago, I watched a US beauty brand run two live selling events in the.
I’ve watched enough brand lives on TikTok to know the drop-off usually happens.
I’ve watched a lot of TikTok LIVE sessions go sideways for reasons that had.
I’ve watched enough TikTok LIVE sessions to know the difference between a.
I’ve watched a skincare founder go live from a folding table in her warehouse.
I’ve watched more than a few product launches go sideways on TikTok for reasons.
A few months ago, I watched a mid-size beauty brand run a TikTok LIVE with a.
I’ve seen this happen more than once: a brand team walks into the Monday meeting.
I’ve seen this happen more than once: a brand pulls together a quick creator.
A skincare founder once told me, a little annoyed, that her best-performing.
I’ve seen this happen more than once: a brand finally gets budget approved for.
A few months ago, I watched a beauty brand review six TikTok ads that all looked.