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TikTok Growth Hacks That Actually Work in the US
Blog, TikTok Marketing Strategy & Trends
In the ever-evolving world of social media, brands and creators alike are constantly looking for ways to grow their pres...
How US Brands Can Build Long-Term Communities on TikTok
Blog, TikTok Marketing Strategy & Trends
In today’s fast-moving digital landscape, brands on TikTok cannot rely solely on viral videos or short-term spikes in ...
Why TikTok Is the Future of Brand Discovery in America
Blog, TikTok Marketing Strategy & Trends
The landscape of brand discovery in America has transformed drastically over the past decade. Traditional marketing chan...
TikTok Content Ideas That Perform Best in the USA
Blog, Content Strategy & Creation
In the evolving landscape of digital marketing, TikTok has emerged as a dominant platform for brands seeking visibility ...
How US DTC Brands Are Scaling Faster With TikTok Creators
Blog, TikTok Shop & eCommerce, TikTok Shop Strategy & Growth
TikTok influencer marketing has become one of the most important growth levers for direct-to-consumer brands in the Unit...
What Makes a TikTok Campaign Go Viral in the US Market
Blog, Content Strategy & Creation
A well-executed TikTok marketing strategy has become one of the most powerful drivers of brand visibility and growth in ...
TikTok Advertising Trends Every US Brand Should Watch
Blog, TikTok Advertising Strategy
TikTok Ads Management has entered a new phase of maturity in the United States. What was once viewed as an experimental ...
How US Agencies Are Using TikTok SEO to Dominate Social Search
Blog, TikTok Marketing Strategy & Trends
TikTok has rapidly evolved from a short-form entertainment app into one of the most influential discovery and search pla...
Why TikTok Is the #1 Growth Channel for US E-Commerce Brands
Blog, TikTok Shop & eCommerce, TikTok Shop Strategy & Growth
E-commerce growth in the United States is undergoing a fundamental shift, and TikTok e commerce is driving that change f...
TikTok Marketing in the USA: What Works for Brands Right Now
Blog, TikTok Marketing Strategy & Trends
TikTok has moved far beyond its early reputation as an entertainment platform for Gen Z. In the United States, it has be...
How American Startups Are Winning Big With TikTok UGC
Blog, Influencer & Creator Marketing, UGC & User-Generated Content
How TikTok Marketing for Brands Helps Startups Compete With Big Players Startups in the United States face a daunting ch...
The Rise of Performance-Driven TikTok Marketing in the United States
Blog, TikTok Marketing Strategy & Trends
How Performance-Driven TikTok Advertising Agencies Are Changing Marketing Outcomes The United States marketing landscape...
A few months ago, I watched a mid-size beauty brand approve a batch of TikTok.
A few months ago, I watched a founder insist on filming every TikTok in a.
A few months ago, I watched a mid-sized beauty brand spend real money boosting a.
A Brooklyn coffee brand spends three weeks polishing a launch video. Nice.
A lot of US brands are having the same slightly painful meeting right now. The.
A few months ago, I watched a decent skincare brand burn through a pile of.
I’ve watched brands spend weeks polishing TikTok creative, only to get beaten by.
A few months ago, I watched a US beauty brand spend three weeks polishing a.
A few months ago, I saw a creator sell out a kitchen organizer by filming it on.
A few years ago, a lot of US e-commerce teams treated TikTok like the intern.
I’ve seen this happen more than once: a brand gets excited about TikTok, hires a.
I’ve watched a founder spend $12,000 on polished TikTok videos that looked like.
I’ve watched this happen more than once: a US brand finally decides to put real.
A founder in SoHo spends three weeks approving a polished brand video. Nice.
I’ve sat in too many meetings where a brand spent six figures on polished.
A few months ago, I watched a mid-size beauty brand burn six weeks trying to.
A few months ago, I watched a perfectly decent ad die in the first three.
I’ve seen this happen more than once: a brand hires a solid full-service agency.
I’ve seen this happen more than once: a brand spends three weeks getting.
A brand spends three weeks polishing a 30-second TikTok ad, gets legal approval.
A skincare founder once showed me two TikTok videos for the same product. One.
A few months ago, I watched a beauty brand spend real money on a TikTok campaign.
A skincare founder I know spent $18,000 on polished vertical video last fall.
I’ve watched more than a few U.S. brands get excited about TikTok Shop, upload a.
A few months ago, I watched a beauty brand spend real money on polished product.
I’ve sat in too many meetings where a brand says they “want to do TikTok,” when.
I’ve watched this happen more than once: a brand with a healthy Google Ads.
I’ve watched a U.S. brand spend $40,000 on TikTok creative that looked beautiful.
I’ve watched more than one retail team spend three weeks polishing a product.
I’ve seen this happen more than once: a brand spends weeks polishing a TikTok.
A couple years ago, a lot of brands treated TikTok like a side project. Someone.
I’ve watched more than a few brands walk into TikTok with the wrong.
A founder once told me, half-joking, that their TikTok strategy was “just post.
A few months ago, I watched a beauty brand from SoHo burn through a decent.
I was on a call not long ago with a mid-size skincare brand in Texas that had.
I’ve watched brands spend weeks polishing TikTok ads, only to get outperformed.
I’ve watched more than one brand walk into TikTok with a polished 15-second ad.
I’ve seen this happen more than once: a brand finally gets its product listed on.
I’ve watched a surprising number of smart U.S. brands walk into TikTok the same.
A few months ago, I watched a decent mid-sized beauty brand burn through a pile.
A few months ago, I watched a mid-sized beauty brand burn through a decent test.
I’ve watched more than a few brands walk into TikTok Shop thinking they just.
A few months ago, I watched a skincare brand spend real money on polished TikTok.
I’ve watched more than one retail team panic after posting what looked like a.
I’ve watched more than one brand treat TikTok Shop like it was just another.
I’ve watched a founder spend $12,000 on polished vertical video, only to get.
I’ve watched this happen more than once: a brand finally decides to take TikTok.
A few months ago, I watched a decent skincare brand burn through a pile of.
A few months ago, I watched a US skincare brand burn through a decent test.
I’ve watched a Brooklyn founder spend $12,000 on polished launch creative for a.
A lot of brands don’t really fail on TikTok because the product is bad. They.
I’ve seen this happen more than once: a brand spends three weeks approving a.
I’ve seen this happen more than once: a brand spends three weeks getting a.
A founder sends over six TikTok videos and says, “These all did well.
A few months ago, I watched a beauty brand spend real money on polished TikTok.
I’ve seen this happen more than once: a brand hires an agency because the pitch.
A few months ago, I watched a decent product get buried under very expensive.
A few months ago, I watched a mid-sized beauty brand spend six weeks making.
A few months ago, I watched a beauty brand burn through a decent test budget on.
I’ve watched more than one e-commerce team burn through a decent budget on.
A few months ago, I watched a decent mid-sized skincare brand burn through a.
I’ve seen this happen more than once: a brand spends three weeks getting.
A few months ago, I watched a mid-size beauty brand spend weeks polishing a.
A few months ago, I watched a New York food brand spend a small fortune on.
I’ve watched brands spend $20,000 on polished TikTok creative only to get beaten.
I’ve watched small brands burn through a month’s ad budget on TikTok in four.
A few months ago, I watched a decent mid-market beauty brand burn through a pile.
I’ve seen this happen more than once: a brand spends three weeks approving a.
A few months ago, I watched a beauty brand spend real money on a polished launch.
A few months ago, I watched a skincare brand spend two weeks polishing a glossy.
I’ve watched a skincare brand spend $40,000 on polished video production for.
A few years ago, a product video that looked too polished usually felt safe.
A few years ago, if a paid TikTok video flopped, teams would blame “the.
I’ve watched brands spend three weeks approving a TikTok script, only to post it.
I’ve watched more than a few brands waste perfectly good budget on TikTok by.
A few months ago, I watched a beauty brand approve a polished video with perfect.
I’ve watched a founder spend $12,000 on polished social creative, only to get.
A few months ago, I watched a decent mid-sized skincare brand spend weeks.
A couple of years ago, I watched a beauty brand spend weeks polishing a launch.
A skincare founder once told me, half-joking, that her team had a small panic.
A few months ago, I watched a skincare brand insist on targeting “beauty lovers”.
I’ve watched this happen more than once: a brand comes in frustrated because.
A couple years ago, a lot of brand teams treated TikTok like the intern project.
I’ve watched more than a few brands burn through a TikTok budget in ways that.
A while back, I watched a skincare brand approve a polished ad with clean.
A couple years ago, I sat in on a creator review call for a mid-sized beauty.
A few years ago, a lot of US brands treated TikTok like a side project. Someone.
I’ve seen this happen more than once: a brand team pulls up a TikTok report.
A few months ago, I watched a beauty brand spend real money on a polished video.
I’ve watched more than one brand walk into TikTok with the same bad plan: cut.
A few months ago, I watched a skincare brand spend weeks polishing launch.
I’ve watched brands spend $40,000 on polished paid social creative, then get.
I’ve watched brands spend $15,000 on a paid social flight, celebrate a decent.
A few months ago, I watched a skincare brand spend real money on a polished paid.
I was on a call with a consumer brand last year—mid-sized, decent retail.
I’ve sat in too many kickoff calls where someone says some version of, “We’ll.
I’ve watched more than one brand walk into TikTok thinking it was just the.
A couple of years ago, a lot of brands treated TikTok like a side project.
A few months ago, I watched a skincare brand spend weeks building a tidy paid.
I’ve watched a lot of brands walk into TikTok with the wrong plan. Usually it.