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Predicting the Next Viral Ad Format of 2026
Blog, TikTok Ads & Paid Advertising, TikTok Ads Creative & Strategy
With TikTok Ads Management evolving at an unprecedented pace, marketers are already looking ahead to understand what the...
How to Blend UGC and Paid Ads for Maximum Impact
Blog, TikTok Advertising Strategy
In 2025, brands promoting products on TikTok are no longer choosing between organic content and paid media. The most suc...
2026 Predictions: The Future of Short-Form Shopping
Blog, TikTok Shop & eCommerce, TikTok Shop Strategy & Growth
How TikTok Shop Agencies Are Shaping the Next Phase Short-form shopping is moving fast, and TikTok Shop agencies are lea...
Why “Less Script, More Real” Wins Every Time
Blog, Content Strategy & Creation
The Power of TikTok Shop Influencer Marketing In today’s social commerce landscape, TikTok Shop influencer marketing t...
The Next Gen of Influencer Campaigns: Performance-Based Marketing
Blog, Influencer & Creator Marketing, TikTok Influencer Strategy
The days of paying a huge flat fee to an influencer and merely hoping for a lift in sales are over. The future of influe...
Inside the Minds of America’s Top Creator Marketers
Blog, Influencer & Creator Marketing, TikTok Influencer Strategy
How the TikTok Shop marketing strategy drives success in the U.S. The biggest creator marketers in the U.S. are changing...
The Rise of Agency Partnerships in Social Marketing
Blog, TikTok Marketing Agency
Why TikTok Shop Agency Partners Are Essential In today’s fast-moving digital landscape, brands rely on TikTok Shop a...
How Data Is Powering the Next Era of Paid Media
Blog, TikTok Marketing Strategy & Trends
The Role of a TikTok Agency in Data-Driven Paid Media In today’s competitive digital landscape, a TikTok Agency le...
Why Brands Are Investing in Social Shop Strategies
Blog, TikTok Shop & eCommerce, TikTok Shop Strategy & Growth
The Rise of Marketing Agency TikTok Partnerships Social commerce is no longer an experiment; it’s rapidly becoming...
How To Stay Ahead in the Creator-Commerce Game
Blog, Influencer & Creator Marketing, TikTok Influencer Strategy
Why a TikTok Shop Agency Matters In the virtual store world of today, TikTok shop agency services are an integral part o...
What U.S. Shoppers Really Want From Brand Videos
Blog, Content Strategy & Creation
US consumers are becoming very finicky about the content they would want to consume, and TikTok digital marketing is rai...
The Perfect Formula for Short-Form Brand Storytelling
Blog, Content Strategy & Creation
Storytelling Works in Less Than 10 Seconds Short-format content has irretrievably changed how brands communicate, compet...
A few months ago, I watched a mid-size beauty brand approve a batch of TikTok.
A few months ago, I watched a founder insist on filming every TikTok in a.
A few months ago, I watched a mid-sized beauty brand spend real money boosting a.
A Brooklyn coffee brand spends three weeks polishing a launch video. Nice.
A lot of US brands are having the same slightly painful meeting right now. The.
A few months ago, I watched a decent skincare brand burn through a pile of.
I’ve watched brands spend weeks polishing TikTok creative, only to get beaten by.
A few months ago, I watched a US beauty brand spend three weeks polishing a.
A few months ago, I saw a creator sell out a kitchen organizer by filming it on.
A few years ago, a lot of US e-commerce teams treated TikTok like the intern.
I’ve seen this happen more than once: a brand gets excited about TikTok, hires a.
I’ve watched a founder spend $12,000 on polished TikTok videos that looked like.
I’ve watched this happen more than once: a US brand finally decides to put real.
A founder in SoHo spends three weeks approving a polished brand video. Nice.
I’ve sat in too many meetings where a brand spent six figures on polished.
A few months ago, I watched a mid-size beauty brand burn six weeks trying to.
A few months ago, I watched a perfectly decent ad die in the first three.
I’ve seen this happen more than once: a brand hires a solid full-service agency.
I’ve seen this happen more than once: a brand spends three weeks getting.
A brand spends three weeks polishing a 30-second TikTok ad, gets legal approval.
A skincare founder once showed me two TikTok videos for the same product. One.
A few months ago, I watched a beauty brand spend real money on a TikTok campaign.
A skincare founder I know spent $18,000 on polished vertical video last fall.
I’ve watched more than a few U.S. brands get excited about TikTok Shop, upload a.
A few months ago, I watched a beauty brand spend real money on polished product.
I’ve sat in too many meetings where a brand says they “want to do TikTok,” when.
I’ve watched this happen more than once: a brand with a healthy Google Ads.
I’ve watched a U.S. brand spend $40,000 on TikTok creative that looked beautiful.
I’ve watched more than one retail team spend three weeks polishing a product.
I’ve seen this happen more than once: a brand spends weeks polishing a TikTok.
A couple years ago, a lot of brands treated TikTok like a side project. Someone.
I’ve watched more than a few brands walk into TikTok with the wrong.
A founder once told me, half-joking, that their TikTok strategy was “just post.
A few months ago, I watched a beauty brand from SoHo burn through a decent.
I was on a call not long ago with a mid-size skincare brand in Texas that had.
I’ve watched brands spend weeks polishing TikTok ads, only to get outperformed.
I’ve watched more than one brand walk into TikTok with a polished 15-second ad.
I’ve seen this happen more than once: a brand finally gets its product listed on.
I’ve watched a surprising number of smart U.S. brands walk into TikTok the same.
A few months ago, I watched a decent mid-sized beauty brand burn through a pile.
A few months ago, I watched a mid-sized beauty brand burn through a decent test.
I’ve watched more than a few brands walk into TikTok Shop thinking they just.
A few months ago, I watched a skincare brand spend real money on polished TikTok.
I’ve watched more than one retail team panic after posting what looked like a.
I’ve watched more than one brand treat TikTok Shop like it was just another.
I’ve watched a founder spend $12,000 on polished vertical video, only to get.
I’ve watched this happen more than once: a brand finally decides to take TikTok.
A few months ago, I watched a decent skincare brand burn through a pile of.
A few months ago, I watched a US skincare brand burn through a decent test.
I’ve watched a Brooklyn founder spend $12,000 on polished launch creative for a.
A lot of brands don’t really fail on TikTok because the product is bad. They.
I’ve seen this happen more than once: a brand spends three weeks approving a.
I’ve seen this happen more than once: a brand spends three weeks getting a.
A founder sends over six TikTok videos and says, “These all did well.
A few months ago, I watched a beauty brand spend real money on polished TikTok.
I’ve seen this happen more than once: a brand hires an agency because the pitch.
A few months ago, I watched a decent product get buried under very expensive.
A few months ago, I watched a mid-sized beauty brand spend six weeks making.
A few months ago, I watched a beauty brand burn through a decent test budget on.
I’ve watched more than one e-commerce team burn through a decent budget on.
A few months ago, I watched a decent mid-sized skincare brand burn through a.
I’ve seen this happen more than once: a brand spends three weeks getting.
A few months ago, I watched a mid-size beauty brand spend weeks polishing a.
A few months ago, I watched a New York food brand spend a small fortune on.
I’ve watched brands spend $20,000 on polished TikTok creative only to get beaten.
I’ve watched small brands burn through a month’s ad budget on TikTok in four.
A few months ago, I watched a decent mid-market beauty brand burn through a pile.
I’ve seen this happen more than once: a brand spends three weeks approving a.
A few months ago, I watched a beauty brand spend real money on a polished launch.
A few months ago, I watched a skincare brand spend two weeks polishing a glossy.
I’ve watched a skincare brand spend $40,000 on polished video production for.
A few years ago, a product video that looked too polished usually felt safe.
A few years ago, if a paid TikTok video flopped, teams would blame “the.
I’ve watched brands spend three weeks approving a TikTok script, only to post it.
I’ve watched more than a few brands waste perfectly good budget on TikTok by.
A few months ago, I watched a beauty brand approve a polished video with perfect.
I’ve watched a founder spend $12,000 on polished social creative, only to get.
A few months ago, I watched a decent mid-sized skincare brand spend weeks.
A couple of years ago, I watched a beauty brand spend weeks polishing a launch.
A skincare founder once told me, half-joking, that her team had a small panic.
A few months ago, I watched a skincare brand insist on targeting “beauty lovers”.
I’ve watched this happen more than once: a brand comes in frustrated because.
A couple years ago, a lot of brand teams treated TikTok like the intern project.
I’ve watched more than a few brands burn through a TikTok budget in ways that.
A while back, I watched a skincare brand approve a polished ad with clean.
A couple years ago, I sat in on a creator review call for a mid-sized beauty.
A few years ago, a lot of US brands treated TikTok like a side project. Someone.
I’ve seen this happen more than once: a brand team pulls up a TikTok report.
A few months ago, I watched a beauty brand spend real money on a polished video.
I’ve watched more than one brand walk into TikTok with the same bad plan: cut.
A few months ago, I watched a skincare brand spend weeks polishing launch.
I’ve watched brands spend $40,000 on polished paid social creative, then get.
I’ve watched brands spend $15,000 on a paid social flight, celebrate a decent.
A few months ago, I watched a skincare brand spend real money on a polished paid.
I was on a call with a consumer brand last year—mid-sized, decent retail.
I’ve sat in too many kickoff calls where someone says some version of, “We’ll.
I’ve watched more than one brand walk into TikTok thinking it was just the.
A couple of years ago, a lot of brands treated TikTok like a side project.
A few months ago, I watched a skincare brand spend weeks building a tidy paid.
I’ve watched a lot of brands walk into TikTok with the wrong plan. Usually it.