I’ve seen this happen more than once: a brand spends three weeks approving a TikTok concept, finally gets the video posted, and by then the... Read More
I’ve seen this happen more than once: a brand spends three weeks getting a TikTok video approved, finally posts it, and then wonders why it... Read More
A few months ago, I watched a beauty brand spend real money on polished TikTok videos that looked like mini commercials. Nice lighting. Clean edits.... Read More
A few months ago, I watched a decent product get buried under very expensive effort. It was a kitchen gadget brand selling through TikTok Shop... Read More
A few months ago, I watched a mid-sized beauty brand spend six weeks making polished launch assets for TikTok Shop. Clean product renders. Studio lighting.... Read More
A few months ago, I watched a beauty brand burn through a decent test budget on TikTok with creative that looked expensive and felt completely... Read More
I’ve watched more than one e-commerce team burn through a decent budget on TikTok because they treated it like Meta with louder music. They had... Read More
A few months ago, I watched a decent mid-sized skincare brand burn through a very healthy TikTok budget on videos that looked expensive and performed... Read More