The New York Brands Dominating TikTok Shop Right Now (And Why)
A few months ago, I watched a founder in SoHo stare at her TikTok Shop dashboard like it had personally offended her. She’d spent real... Read More
TikTok Shop & eCommerce
The TikTok Shop Setup Mistakes That Kill First-Month Sales
I’ve seen this happen more than once: a brand gets approved for TikTok Shop, uploads a few products, sends a couple boxes to creators, and... Read More
How Beauty Brands Are Using TikTok Shop Influencer Marketing to Cut CAC
A few months ago, I watched a beauty brand spend real money on polished launch creative for a new lip oil. Gorgeous lighting. Clean studio... Read More
What tiktok shop agency partners Actually Do Behind the Scenes
I’ve sat in enough launch calls to know the pattern. A brand gets excited about TikTok Shop, sends over a few product shots, maybe a... Read More
TikTok Shop vs Amazon FBA: Where US Brands Are Growing Faster in 2026
A few months ago, I watched a beauty brand spend three weeks polishing Amazon images, rewriting bullets, and arguing over A+ content modules… while a... Read More
Why Some TikTok Shops Scale to $1M While Others Never Cross 100 Orders
I’ve watched two TikTok Shop launches happen in the same month with almost the same setup on paper. Similar price point. Similar category. Similar creator... Read More
How US Brands Can Prepare for the Next Evolution of TikTok Commerce
A few months ago, I watched a US beauty brand spend real money on a polished TikTok launch video that looked like it belonged on... Read More
How Fashion Brands Are Winning with TikTok Shop
A few months ago, I watched a mid-size apparel brand spend five figures on polished launch creative for a spring drop. Clean studio lighting, careful... Read More
The Ultimate TikTok Content Calendar for E-commerce Brands
I’ve watched more than a few e-commerce teams do the same thing on TikTok: post three polished videos in a week, get mediocre numbers, then... Read More
How Brands Can Use TikTok Shop During Seasonal Sales Events
Last November, I watched a mid-sized beauty brand push out a very polished holiday campaign on TikTok Shop. Studio lighting, perfect voiceover, expensive edit. It... Read More