TikTok LIVE vs TikTok Shop Videos: Which Converts Better
A few months ago, I watched a beauty brand run a polished TikTok Shop video campaign for a lip oil. Nice lighting, clean hooks, decent... Read More
TikTok Live Shopping
How TikTok LIVE Is Becoming the New Home Shopping Channel
A few months ago, I was watching a beauty brand’s TikTok LIVE on a Tuesday night. Nothing fancy. A creator was standing in her bathroom,... Read More
Why TikTok LIVE Is Becoming a Customer Acquisition Channel
I’ve watched more than a few brand teams walk into TikTok LIVE with the wrong plan. Usually it starts the same way: someone sees a... Read More
The Tech Stack Behind a Successful TikTok LIVE agency Event
A few months ago, I watched a beauty brand run a TikTok LIVE launch for a new lip oil. Nice product. Good host. Solid discount.... Read More
How Brands Can Repurpose TikTok LIVE Content Into Ads
A lot of brands treat TikTok LIVE like a one-off event. The host goes live, there’s a spike of comments, maybe a few sales come... Read More
TikTok LIVE Shopping vs Traditional Livestream Selling
A few months ago, I watched a US beauty brand run two live selling events in the same week. One was on TikTok. Fast-paced, comments... Read More
What Makes Viewers Stay Longer in TikTok LIVE Sessions
I’ve watched enough brand lives on TikTok to know the drop-off usually happens fast. Not always because the product is bad. Usually because the first... Read More
How TikTok LIVE Moderation Impacts Conversion Rates
I’ve watched a lot of TikTok LIVE sessions go sideways for reasons that had nothing to do with the product. A skincare founder is doing... Read More
The real work behind TikTok LIVE creator monetization
I’ve watched enough TikTok LIVE sessions to know the difference between a creator who’s actually earning and one who just went live because someone told... Read More
The Most Effective TikTok LIVE Formats for Ecommerce Brands
I’ve watched a skincare founder go live from a folding table in her warehouse and outsell a polished studio stream from the week before. Same... Read More