I’ve watched more than a few brands walk into TikTok Shop thinking they just needed a couple creators, a trending sound, and a discount code.... Read More
A few months ago, I watched a skincare brand spend real money on polished TikTok videos that looked like mini commercials. Nice lighting, clean edits,... Read More
I’ve watched more than one retail team panic after posting what looked like a perfectly decent TikTok. Clean lighting, decent hook, product front and center.... Read More
I’ve watched more than one brand treat TikTok Shop like it was just another ecommerce plugin. They get the store live, upload a few products,... Read More
I’ve watched a founder spend $12,000 on polished vertical video, only to get outperformed by a shaky iPhone demo filmed next to a toaster. That... Read More
I’ve watched this happen more than once: a brand finally decides to take TikTok seriously, hires a couple of creators, boosts a few posts, maybe... Read More
I’ve watched a Brooklyn founder spend $12,000 on polished launch creative for a product that barely moved, then sell through inventory after posting a shaky,... Read More