A few years ago, you could throw a decent product video on TikTok, put some paid budget behind it, and get surprisingly cheap traffic. Not... Read More
I’ve seen this movie a few times now. A brand has a decent Meta setup, maybe some Google Shopping campaigns humming along, and someone on... Read More
I’ve watched more than one brand launch on TikTok Shop like it was just another sales channel. They upload products, hand a few samples to... Read More
A few months ago, I watched a founder spend $12,000 on polished launch creative for a new skincare line. Clean lighting, agency-grade edits, tasteful color... Read More
A few months ago, I watched a brand spend real money on TikTok creative that looked expensive, polished, and completely dead on arrival. Nice lighting.... Read More