A few months ago, I watched a beauty brand spend weeks polishing a glossy campaign for a product launch. Nice lighting, clean graphics, expensive edits.... Read More
A few months ago, I watched a skincare brand spend a very respectable budget on TikTok and get almost nothing useful back. Plenty of views.... Read More
Iāve watched more than one brand walk into TikTok with the wrong expectations and a very polished deck. Usually it starts the same way. A... Read More
Iāve seen this happen more than once: a brand spends three weeks polishing a āheroā video, gets the lighting right, adds motion graphics, legal reviews... Read More
Iāve sat in review calls where a very smart agency team presented a TikTok plan that looked like a repackaged Instagram campaign with trending audio... Read More
A few months ago, I watched a mid-size beauty brand approve a batch of TikTok videos that looked expensive, polished, and completely wrong for the... Read More