A few months ago, I watched a founder insist on filming every TikTok in a spotless white studio with a $2,000 camera setup. Nice lighting,... Read More
A few months ago, I watched a mid-sized beauty brand spend real money boosting a TikTok that looked polished, expensive, and completely wrong for the... Read More
A Brooklyn coffee brand spends three weeks polishing a launch video. Nice lighting, clean edit, founder on camera, all the right talking points. It lands... Read More
I’ve watched a founder spend $12,000 on polished TikTok videos that looked like mini commercials, only to get outperformed by a shaky iPhone clip filmed... Read More
I’ve watched this happen more than once: a US brand finally decides to put real budget into TikTok, the team pulls a few decent-looking videos... Read More