A founder in SoHo spends three weeks approving a polished brand video. Nice lighting, clean edit, expensive set. It goes live on TikTok and lands... Read More
I’ve sat in too many meetings where a brand spent six figures on polished creative, only to watch a shaky iPhone video from a creator’s... Read More
A few months ago, I watched a mid-size beauty brand burn six weeks trying to “get serious” about TikTok. They hired a social coordinator, gave... Read More
I’ve seen this happen more than once: a brand hires a solid full-service agency, the team builds a clean strategy deck, they repurpose a few... Read More
I’ve seen this happen more than once: a brand spends three weeks getting “TikTok-ready,” approves a polished creative brief, hires a few creators, launches ads,... Read More
I’ve watched more than a few brands walk into TikTok with the wrong expectations. They show up with polished campaign decks, a month of approvals,... Read More
I’ve watched a surprising number of smart U.S. brands walk into TikTok the same way: they approve a polished launch plan, hire creators with decent... Read More
A few months ago, I watched a decent mid-sized beauty brand burn through a pile of TikTok budget on videos that looked expensive and landed... Read More
A few months ago, I watched a skincare brand spend real money on polished TikTok videos that looked like mini commercials. Nice lighting, clean edits,... Read More
I’ve watched more than one brand treat TikTok Shop like it was just another ecommerce plugin. They get the store live, upload a few products,... Read More