I’ve seen this happen more than once: a brand spends three weeks getting “TikTok-ready,” signs off on polished scripts, books a nice studio, and ends... Read More
A few months ago, I watched a mid-size beauty brand spend weeks polishing a TikTok launch. Clean studio lighting. Tight scripts. Founder soundbites. It all... Read More
A few months ago, I watched a New York food brand spend a small fortune on polished launch creative. Nice lighting, clean copy, agency-approved everything.... Read More
I’ve watched small brands burn through a month’s ad budget on TikTok in four days because the creative looked like, well, an ad. Polished lighting,... Read More
I’ve seen this happen more than once: a brand spends three weeks approving a polished TikTok concept, gets the lighting perfect, adds motion graphics, pays... Read More
A few months ago, I watched a skincare brand spend two weeks polishing a glossy product video for a retail launch. Nice lighting, clean set,... Read More
I’ve watched a skincare brand spend $40,000 on polished video production for TikTok and get outperformed by a founder talking into her front-facing camera next... Read More