How TikTok Predicts Consumer Demand Before It Peaks
A few months ago, I watched a mid-sized skincare brand panic because one of its cleansing balms started popping up in TikTok comments. Not in... Read More
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TikTok Is Becoming the Best Testing Platform for US Brands
A skincare founder once told me she learned more from three days of TikTok comments than from six weeks of customer interviews. I believed her.... Read More
Why TikTok Rewards Raw Content Over Polished Campaigns
I’ve watched a brand spend $25,000 on a glossy TikTok shoot—studio lights, agency-approved script, color-matched props, the whole thing—only to get outperformed by a creator... Read More
TikTok Marketing Funnels Don’t Look Like Funnels Anymore
A few months ago, I watched a beauty brand spend real money on a polished TikTok campaign that looked great in a deck and pretty... Read More
How TikTok Is Changing Brand Trust Across the US
A skincare founder I know spent $18,000 on polished launch creative for a new moisturizer. Clean lighting, studio set, nice hands, all of it. Then... Read More
TikTok Ads That Feel Native Are Dominating in 2026
A skincare founder in Austin sent me two TikTok videos last month. Same product. Same offer. Same budget behind each ad. One was clean, polished,... Read More
TikTok Marketing Is the Fastest Growth Lever in the US Right Now
A few months ago, I watched a mid-sized beauty brand spend weeks polishing a launch video for TikTok. Studio lights, clean backdrop, perfect voiceover, every... Read More
Why Posting Daily Is No Longer a TikTok Marketing Strategy
I’ve sat in too many meetings where someone says, “We just need to post more.” Usually that comes right after a flat month on TikTok,... Read More
How TikTok Live Is Driving Real Revenue for US Brands
A few months ago, I watched a mid-sized beauty brand do something very unglamorous on TikTok Live: a founder stood at a folding table, swatching... Read More
TikTok Content Is Becoming a Long-Term Brand Asset
I’ve seen this happen more than once: a brand posts a TikTok almost as an afterthought, it does well, everyone celebrates for 48 hours, and... Read More