Why TikTok Marketing Works Without Massive Budgets
I’ve watched brands spend $40,000 on polished paid social creative, then get beaten by a founder filming a product demo next to a coffee maker.... Read More
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TikTok Content Lasts Longer Than Most Paid Campaigns
I’ve watched brands spend $15,000 on a paid social flight, celebrate a decent three-day spike, then go quiet the second the budget shuts off. A... Read More
How TikTok Is Redefining Performance Marketing
A few months ago, I watched a skincare brand spend real money on a polished paid social campaign—clean lighting, expensive talent, tidy product shots, all... Read More
TikTok Is Disrupting Traditional Media Buying in the US
I was on a call with a consumer brand last year—mid-sized, decent retail distribution, healthy Meta budget, TV still in the mix—and their team kept... Read More
Why TikTok Ads Perform Better Than Expected for US Brands
I’ve sat in too many kickoff calls where someone says some version of, “We’ll test TikTok, but I don’t think our customer is really there.”... Read More
TikTok Is Now a Full-Funnel Marketing Platform
I’ve watched more than one brand walk into TikTok thinking it was just the “awareness channel.” They’d brief creators for a few fun top-of-funnel videos,... Read More
How TikTok Marketing Agencies Plan Growth in 2026
A couple of years ago, a lot of brands treated TikTok like a side project. Someone on the social team would post three videos a... Read More
TikTok Ads Are Replacing Funnel-Based Advertising Models
A few months ago, I watched a skincare brand spend weeks building a tidy paid social funnel for a U.S. product launch. Awareness video. Retargeting... Read More
Why TikTok Influencer Marketing Is More Strategic in the US
I’ve watched a lot of brands walk into TikTok with the wrong plan. Usually it starts the same way: someone on the team sees a... Read More
TikTok Comments Are Becoming Conversion Signals
A few months ago, I was looking at a TikTok campaign for a mid-priced skincare brand in the US. Nice creative. Solid hook. Decent watch... Read More