Why Some TikTok Campaigns Scale and Others Stall at $100 Per Day
I’ve seen this happen more times than I can count: a brand launches on TikTok, gets a few promising sales in the first week, then... Read More
Blog
TikTok Ads Fatigue: How Often Should Brands Refresh Creative
I’ve seen this happen more times than I can count: a brand finds one TikTok ad that finally clicks, the CPA drops, everyone relaxes for... Read More
How TikTok’s Conversion Signals Impact Campaign Performance
A few months into a campaign for a mid-priced skincare brand in the U.S., we had a weird split. One ad was getting cheap clicks,... Read More
Spark Ads vs Creator Ads: Which Delivers Better Results
I’ve watched more than a few brands burn a month of budget on TikTok because they picked the wrong format for the wrong job. Usually... Read More
The Biggest TikTok Ad Mistakes DTC Brands Make
I’ve watched a founder spend $12,000 on TikTok in three weeks, then tell me the platform “doesn’t work for our category.” The product was solid.... Read More
How to Build a TikTok Retargeting System That Actually Scales
A lot of brands don’t really have a TikTok retargeting system. They have a few audiences sitting in Ads Manager, maybe a cart abandoner campaign,... Read More
TikTok ROAS Benchmarks by Industry in 2026
A founder sent me a screenshot a few weeks ago. Their TikTok campaign was sitting at a 1.7x return after seven days, and the team... Read More
The Psychology Behind High-Performing TikTok Ad Creatives
I’ve watched a founder spend $12,000 on polished TikTok videos that looked expensive, on-brand, and completely dead in the feed. A week later, a scrappy... Read More
Why Your TikTok Ads Look Great but Still Don’t Convert
I’ve seen this happen more times than most brands want to admit. The creative team brings in a polished batch of TikTok videos. The hooks... Read More
How Consumer Behavior Changes After Watching TikTok Content
I’ve watched this happen in real time with brands that swore their customer journey was tidy. Someone sees an ad, clicks a product page, compares... Read More