How Brands Can Build a Full-Funnel TikTok Shop Strategy
A few months ago, I watched a beauty brand spend five figures pushing polished product videos into TikTok Shop. Nice lighting, clean hooks, solid offer.... Read More
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TikTok Shop Affiliate Recruitment Strategies for Fast Growth
I’ve watched a few brands make the same mistake on TikTok Shop: they get approved, load in products, maybe send out a handful of DMs... Read More
Why TikTok Shop Creators Outperform Traditional Influencers
I’ve watched the same thing happen more than once: a brand pays for a polished influencer post, gets a nice-looking video, a few flattering comments,... Read More
TikTok Shop SEO: How Product Discovery Works in 2026
I was on a call not long ago with a mid-sized beauty brand in the U.S. They were frustrated because their product page looked “fine,”... Read More
The Future of Social Commerce Beyond TikTok Shop
A few months ago, I watched a beauty brand panic because its TikTok Shop sales dipped for two straight weeks. Nothing catastrophic. Just enough to... Read More
What Makes a Product Go Viral on TikTok Shop
A few months ago, I watched a kitchen gadget brand spend real money on polished product videos that looked like they belonged in a Target... Read More
How TikTok Shop Affiliates Influence Buying Decisions
A few months ago, I watched a mid-sized beauty brand panic because a creator’s shaky bathroom video sold more units in 48 hours than the... Read More
TikTok Shop vs Amazon: Which Platform Is Winning New Customers?
A few months ago, I watched a small beauty brand in Texas sell out a lip oil on TikTok Shop after a creator filmed a... Read More
The TikTok Shop Operational Mistakes Costing Brands Thousands
I’ve seen this happen more than once: a brand finally gets a few TikToks to take off, orders start rolling in, everyone on Slack gets... Read More
The TikTok Metrics That Matter More Than CTR
I’ve lost count of how many times I’ve seen a team celebrate a strong click-through rate on TikTok, only to realize a week later that... Read More