The Future of Social Commerce Beyond TikTok Shop
A few months ago, I watched a beauty brand panic because its TikTok Shop sales dipped for two straight weeks. Nothing catastrophic. Just enough to... Read More
Saeed Shaik
What Makes a Product Go Viral on TikTok Shop
A few months ago, I watched a kitchen gadget brand spend real money on polished product videos that looked like they belonged in a Target... Read More
How TikTok Shop Affiliates Influence Buying Decisions
A few months ago, I watched a mid-sized beauty brand panic because a creator’s shaky bathroom video sold more units in 48 hours than the... Read More
TikTok Shop vs Amazon: Which Platform Is Winning New Customers?
A few months ago, I watched a small beauty brand in Texas sell out a lip oil on TikTok Shop after a creator filmed a... Read More
The TikTok Shop Operational Mistakes Costing Brands Thousands
I’ve seen this happen more than once: a brand finally gets a few TikToks to take off, orders start rolling in, everyone on Slack gets... Read More
The TikTok Metrics That Matter More Than CTR
I’ve lost count of how many times I’ve seen a team celebrate a strong click-through rate on TikTok, only to realize a week later that... Read More
Why Some TikTok Campaigns Scale and Others Stall at $100 Per Day
I’ve seen this happen more times than I can count: a brand launches on TikTok, gets a few promising sales in the first week, then... Read More
TikTok Ads Fatigue: How Often Should Brands Refresh Creative
I’ve seen this happen more times than I can count: a brand finds one TikTok ad that finally clicks, the CPA drops, everyone relaxes for... Read More
How TikTok’s Conversion Signals Impact Campaign Performance
A few months into a campaign for a mid-priced skincare brand in the U.S., we had a weird split. One ad was getting cheap clicks,... Read More
Spark Ads vs Creator Ads: Which Delivers Better Results
I’ve watched more than a few brands burn a month of budget on TikTok because they picked the wrong format for the wrong job. Usually... Read More