Saeed Shaik

I’ve watched a founder spend $12,000 on TikTok in three weeks, then tell me the platform “doesn’t work for our category.” The product was solid.... Read More

I’ve watched a founder spend $12,000 on polished TikTok videos that looked expensive, on-brand, and completely dead in the feed. A week later, a scrappy... Read More

I’ve seen this happen more times than most brands want to admit. The creative team brings in a polished batch of TikTok videos. The hooks... Read More