TikTok Ads vs Meta Ads: Which Platform Delivers Better ROAS
A few months ago, I was looking at two ad accounts for brands selling products in the same general price range. One was a beauty... Read More
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How TikTok Retargeting Works After iOS Privacy Changes
A lot of brands had the same rough moment in 2021 and 2022. Their TikTok campaigns were still spending, still pulling clicks, sometimes even pulling... Read More
What Makes a High-Converting TikTok Product Landing Page
I’ve seen this happen more than once: a brand finally gets a TikTok video to move. Clicks are cheap, comments are flying, someone on the... Read More
How AI Is Changing TikTok UGC Production Forever
A few months ago, I watched a skincare brand approve 14 TikTok creator videos in one afternoon. That sounds efficient until you see the videos.... Read More
TikTok Marketing for Luxury Brands: What Actually Works
I’ve seen luxury teams spend $40,000 on a glossy video shoot, cut it into TikTok-sized edits, post it with a trending sound, and then act... Read More
Why Law Firms Are Quietly Investing in TikTok Marketing
A few years ago, if you told most attorneys they’d be discussing short-form video hooks, comment moderation, and creator-style scripting, they probably would’ve laughed you... Read More
How Healthcare Brands Can Grow Safely on TikTok
A while back, I watched a clinic team spend three weeks reviewing a 20-second TikTok about hydration. Legal had notes. Compliance had notes. The doctor... Read More
The Best TikTok Content Formats for SaaS Brands
A lot of SaaS teams show up on TikTok looking like they were forced there by a quarterly growth deck. You can usually tell in... Read More
How TikTok Influencer Whitelisting Improves Ad Performance
A skincare brand I worked with had a familiar problem. Their in-house creative team could make clean-looking ads. Nice lighting, tight edits, clear product shots.... Read More
The Rise of Search-First TikTok Content: What Marketers Need to Know
A skincare brand I worked with last year had a funny little problem. Their TikTok team kept chasing trends, moving fast, posting often, doing all... Read More