Spark Ads vs Creator Ads: Which Delivers Better Results
I’ve watched more than a few brands burn a month of budget on TikTok because they picked the wrong format for the wrong job. Usually... Read More
TikTok Ads & Paid Advertising
The Biggest TikTok Ad Mistakes DTC Brands Make
I’ve watched a founder spend $12,000 on TikTok in three weeks, then tell me the platform “doesn’t work for our category.” The product was solid.... Read More
How to Build a TikTok Retargeting System That Actually Scales
A lot of brands don’t really have a TikTok retargeting system. They have a few audiences sitting in Ads Manager, maybe a cart abandoner campaign,... Read More
TikTok ROAS Benchmarks by Industry in 2026
A founder sent me a screenshot a few weeks ago. Their TikTok campaign was sitting at a 1.7x return after seven days, and the team... Read More
The Psychology Behind High-Performing TikTok Ad Creatives
I’ve watched a founder spend $12,000 on polished TikTok videos that looked expensive, on-brand, and completely dead in the feed. A week later, a scrappy... Read More
Why Your TikTok Ads Look Great but Still Don’t Convert
I’ve seen this happen more times than most brands want to admit. The creative team brings in a polished batch of TikTok videos. The hooks... Read More
TikTok Attribution Problems Every Ecommerce Brand Should Understand
A skincare founder once showed me a dashboard and said, “TikTok isn’t converting.” Same week, her team had three products sell out on Amazon, branded... Read More
The Psychology Behind Viral TikTok Ads: A Guide for US Brands
A few months ago, I watched a perfectly decent ad die in the first three seconds. The brand had done everything they thought they were... Read More
Why 90% of TikTok Ads Fail in the USA (And What Top Agencies Do Differently)
A brand spends three weeks polishing a 30-second TikTok ad, gets legal approval, color-corrects it, adds captions that look like they came from a Super... Read More
TikTok Business Ads: A Complete U.S. Guide for Brands That Want More Than Views
A skincare founder once showed me two TikTok videos for the same product. One was shot in a bright studio, clean lighting, polished copy, brand... Read More