A skincare founder I know spent $18,000 on polished vertical video last fall. Clean lighting, nice set, pro editor, all of it. The ads looked... Read More
I’ve watched this happen more than once: a brand with a healthy Google Ads account decides TikTok should be the next growth channel, uploads a... Read More
I’ve watched a U.S. brand spend $40,000 on TikTok creative that looked beautiful and felt completely dead the second it hit the feed. Clean lighting,... Read More
I’ve watched more than one brand walk into TikTok with a polished 15-second ad, a clean logo animation, and a lot of confidence… then wonder... Read More
A founder sends over six TikTok videos and says, “These all did well organically, can we just put spend behind them?” Then you open the... Read More
I’ve watched more than one e-commerce team burn through a decent budget on TikTok because they treated it like Meta with louder music. They had... Read More
I’ve watched small brands burn through a month’s ad budget on TikTok in four days because the creative looked like, well, an ad. Polished lighting,... Read More