TikTok Is Disrupting Traditional Media Buying in the US
I was on a call with a consumer brand last year—mid-sized, decent retail distribution, healthy Meta budget, TV still in the mix—and their team kept... Read More
TikTok Advertising Strategy
Why TikTok Ads Perform Better Than Expected for US Brands
I’ve sat in too many kickoff calls where someone says some version of, “We’ll test TikTok, but I don’t think our customer is really there.”... Read More
TikTok Is Now a Full-Funnel Marketing Platform
I’ve watched more than one brand walk into TikTok thinking it was just the “awareness channel.” They’d brief creators for a few fun top-of-funnel videos,... Read More
TikTok Ads Are Replacing Funnel-Based Advertising Models
A few months ago, I watched a skincare brand spend weeks building a tidy paid social funnel for a U.S. product launch. Awareness video. Retargeting... Read More
TikTok Is Becoming the Best Testing Platform for US Brands
A skincare founder once told me she learned more from three days of TikTok comments than from six weeks of customer interviews. I believed her.... Read More
TikTok Ads That Feel Native Are Dominating in 2026
A skincare founder in Austin sent me two TikTok videos last month. Same product. Same offer. Same budget behind each ad. One was clean, polished,... Read More
TikTok Ads Are Reshaping Customer Acquisition in the US
A few months ago, I watched a skincare brand spend real money on polished video ads that looked like they belonged on Hulu. Nice lighting.... Read More
TikTok Paid Ads vs Organic Growth: What Works Better in the USA?
TikTok ads services have become a central part of how brands in the United States approach customer acquisition, brand awareness, and revenue growth. As TikTok... Read More
TikTok Advertising Trends Every US Brand Should Watch
TikTok Ads Management has entered a new phase of maturity in the United States. What was once viewed as an experimental channel for brand awareness... Read More
What’s Next for Paid Social Advertising in the U.S.
For brands promoting products on TikTok, the U.S. paid social landscape is entering a period of rapid transformation. Consumer attention spans are shrinking, social platforms... Read More