How TikTok Is Training US Audiences to Buy Smarter
A few years ago, a product video that looked too polished usually felt safe. Clean lighting, tidy voiceover, a perfect little demo. Now? I’ve watched... Read More
TikTok Marketing Strategy
How TikTok Marketing Is Changing Buying Behavior in the US
A few months ago, I watched a beauty brand approve a polished video with perfect lighting, clean product shots, and a script that had clearly... Read More
TikTok Communities Are Driving Faster Brand Growth
I’ve watched a founder spend $12,000 on polished social creative, only to get beat by a 19-second TikTok shot on a kitchen counter. Not because... Read More
TikTok Marketing Is No Longer Optional for US Businesses
A few months ago, I watched a decent mid-sized skincare brand spend weeks polishing a launch video for TikTok. Nice lighting. Clean edit. Approved script.... Read More
TikTok Is Setting New Standards for Brand Growth
A couple of years ago, I watched a beauty brand spend weeks polishing a launch video for TikTok. Clean lighting, agency-approved script, nice edit, everything... Read More
How TikTok Is Changing How US Brands Measure Success
A skincare founder once told me, half-joking, that her team had a small panic attack because a shaky iPhone video filmed next to a sink... Read More
Why TikTok Marketing Works When Other Platforms Stall
I’ve watched this happen more than once: a brand comes in frustrated because Meta CPMs are creeping up, Instagram reach feels weirdly inconsistent, and their... Read More
TikTok Is Becoming the Core of Digital Strategy
A couple years ago, a lot of brand teams treated TikTok like the intern project. Post a few trend videos, send out some PR boxes,... Read More
TikTok Is Now Essential for Brand Growth in the US
A few years ago, a lot of US brands treated TikTok like a side project. Someone on the social team would post a trend recap... Read More
TikTok Is Shaping the Future of Digital Advertising in the US
A few months ago, I watched a beauty brand spend real money on a polished video ad that looked like it belonged on Hulu. Nice... Read More