As fall transitioned into early winter, the Beauty & Personal Care category on TikTok in November 2025 reflected a mix of seasonal self-care routines, festive aesthetics, and pre-holiday trends. From Halloween-inspired nails to glossy lip oils and cozy autumn makeup looks, creators leaned into both autumn charm and holiday anticipation. November also marked the rise of shopping-driven hashtags like #adventcalendar as TikTok users prepared for the festive season ahead.
Here’s a look at the top 20 Beauty & Personal Care hashtags trending on TikTok in November 2025, showcasing how beauty, self-expression, and shopping converged this month:
#niche
Posts: 55KViews: 542M
Trend: Dominating November’s beauty scene, #niche captured the growing trend of personalized aesthetics — from signature scents to curated beauty routines that reflected individuality.
#halloweennails
Posts: 66KViews: 168M
Trend: Still trending post-Halloween, creators showcased spooky-chic manicures and nail art tutorials celebrating the season’s end.
#fallnails
Posts: 40KViews: 204M
Trend: Deep tones, warm hues, and subtle designs defined this hashtag as TikTok users embraced autumn nail inspo throughout November.
#blowout
Posts: 16KViews: 280M
Trend: The voluminous blowout made a strong return, with creators sharing step-by-step tutorials and showcasing long-lasting, salon-inspired looks at home.
#nails💅
Posts: 24KViews: 71M
Trend: A classic beauty tag remained active with manicure tutorials, polish recommendations, and trending nail sets across TikTok Shop setup.
#adventcalendar
Posts: 21KViews: 200M
Trend: As the holidays neared, beauty advent calendars became a viral favorite — from skincare surprises to luxury brand collaborations.
#whitetoes
Posts: 9KViews: 87M
Trend: A consistent beauty aesthetic, this tag featured minimal, clean, and glossy white pedicures that continued trending into winter.
#fallhair
Posts: 16KViews: 86M
Trend: Featuring hair transformations inspired by autumn — from rich brunette tones to copper highlights — #fallhair reflected cozy seasonal styling.
#silkpress
Posts: 14KViews: 124M
Trend: A major November trend celebrating smooth, glossy blowouts and silk press transformations within textured hair communities.
#wavytalk
Posts: 10KViews: 361M
Trend: Centered around wavy and curly hair styling discussions, this tag became a hub for product tutorials, heatless techniques, and community engagement.
#fallmakeup
Posts: 10KViews: 97M
Trend: Featuring warm tones, bronzed finishes, and berry lip colors — creators leaned into cozy, natural autumn makeup styles.
#glittermakeup
Posts: 14KViews: 26M
Trend: With festive season approaching, glitter-infused makeup looks gained popularity for holiday parties and creative tutorials.
#creativemakeup
Posts: 11KViews: 129M
Trend: Artistic expression took the spotlight — from graphic eyeliner to bold color palettes — defining TikTok’s creative beauty side.
#oddlysatisfyingvideo
Posts: 8KViews: 140M
Trend: A crossover tag featuring relaxing skincare routines, product textures, and ASMR-style beauty content that captivated audiences.
#spookynails
Posts: 11KViews: 29M
Trend: A lingering post-Halloween favorite, with creators revisiting eerie nail art and gothic-inspired designs.
#fallnailinspo
Posts: 8KViews: 43M
Trend: Focused purely on inspiration, this tag showcased trending nail colors, designs, and step-by-step guides for November looks.
#lipoil
Posts: 8KViews: 59M
Trend: One of November’s fastest-growing beauty trends, lip oils gained traction for their glossy finish and nourishing appeal — merging skincare and makeup.
#bbcream
Posts: 8KViews: 48M
Trend: Lightweight coverage became a beauty essential, with creators promoting BB creams as part of their minimal makeup routines.
#blackgirlhair
Posts: 6KViews: 75M
Trend: A powerful tag celebrating haircare, styling techniques, and cultural beauty within the Black creator community.
#autumnliving
Posts: 20KViews: 69M
Trend: A cozy aesthetic trend combining lifestyle and beauty — warm tones, skincare rituals, and self-care moments defined this tag’s content.
FAQs
Q1: Why did personalized beauty content trend in November 2025?
Creators embraced individuality and niche aesthetics, favoring customized routines and scents that reflected personal style — leading to the rise of #niche as the top hashtag.
Q2: How did seasonal changes influence beauty content?
Cooler weather encouraged richer tones and nourishing products, with hashtags like #fallnails, #fallmakeup, and #fallhair highlighting cozy seasonal transformations.
Q3: Why did shopping-focused beauty hashtags like #adventcalendar rise in popularity?
As the holiday season approached, consumers turned to beauty advent calendars and gift sets, making them a major TikTok trend and purchase driver.
Q4: Which beauty product category grew fastest in November?
Lip oils became a breakout star, merging hydration and shine — driving engagement across both skincare and makeup communities.
Q5: How do these hashtags reflect U.S. consumer behavior on TikTok?
They reveal that TikTok users blend aesthetic inspiration, self-care, and seasonal shopping, making the platform a powerful space for discovering and purchasing beauty products.