In October 2025, TikTok’s beauty and personal care community leaned heavily into seasonal trends, skincare routines, and creative self-expression. With fall in full swing, hashtags around nails, hair, skincare, and personal routines gained momentum, blending autumn aesthetics with everyday beauty practices.
Here’s a look at the top 20 beauty and personal care hashtags trending on TikTok in October 2025:
#niche
Posts: 44KViews: 407M
Trend: Content creation focused on niche beauty routines, products, and tips that cater to specific personal care preferences.
#fallnails
Posts: 45KViews: 222M
Trend: Showcasing creative fall nail designs featuring warm tones, matte finishes, and seasonal patterns.
#nails
Posts: 24KViews: 65M
Trend: General nail care and design inspiration, with TikTokers highlighting DIY nail art and trending polishes.
#halloweennails
Posts: 26KViews: 101M
Trend: Festive nail art featuring spooky designs, glitter accents, and Halloween-inspired styles.
#fallhair
Posts: 18KViews: 77M
Trend: Seasonal hair transformations, from rich autumn tones to textured styles suited for cooler weather.
#peptide
Posts: 16KViews: 63M
Trend: Skincare content spotlighting peptide-based products for anti-aging and skin renewal benefits.
#citra
Posts: 4KViews: 212M
Trend: Rising discussions around Citra skincare, with creators reviewing routines and results.
#complimentary
Posts: 37KViews: 9M
Trend: Unboxing and showcasing complimentary or PR beauty packages received by influencers.
#nighttimeroutine
Posts: 10KViews: 181M
Trend: Night skincare routines emphasizing cleansing, hydration, and restorative self-care practices.
#gifted
Posts: 11KViews: 163M
Trend: Influencers highlighting gifted products from beauty brands, creating authentic review-based content.
#aiasmr
Posts: 11KViews: 250M
Trend: AI-generated ASMR beauty and skincare content, merging relaxation with product showcases.
#whitetoes
Posts: 7KViews: 60M
Trend: Nail-focused content highlighting clean and chic white pedicures as a go-to beauty style.
#oddlysatisfyingvideo
Posts: 10KViews: 108M
Trend: Beauty routines and treatments presented in oddly satisfying, visually relaxing video formats.
#fallnailinspo
Posts: 10KViews: 56M
Trend: Inspiration for fall nail art, from minimalist designs to bold seasonal looks.
#whiteteeth
Posts: 7KViews: 181M
Trend: Oral care content, with TikTokers showcasing whitening hacks, products, and transformations.
#antiagingskincare
Posts: 10KViews: 65M
Trend: Skincare routines focusing on anti-aging solutions, highlighting serums, peptides, and SPF use.
#hairtransition
Posts: 9KViews: 53M
Trend: Transformation videos featuring dramatic hair color changes, styling routines, or before-and-after looks.
#basedbodyworks
Posts: 12KViews: 284M
Trend: Body care routines and product highlights from creators focusing on full-body wellness.
#sensitiveskin
Posts: 7KViews: 98M
Trend: Skincare routines tailored for sensitive skin, featuring gentle products and dermatologist-approved tips.
#hairday
Posts: 7KViews: 46M
Trend: Everyday hair styling content, highlighting “good hair day” transformations and easy styling hacks.
FAQs
Q1: Why did nail-related hashtags trend strongly in October 2025?
Nails became a creative outlet during the fall season, with hashtags like #fallnails and #halloweennails reflecting festive and seasonal designs.
Q2: How are skincare hashtags evolving on TikTok?
Skincare hashtags like #peptide, #antiagingskincare, and #sensitiveskin show a shift toward ingredient-focused and problem-solving beauty routines.
Q3: What role do “gifted” and “complimentary” hashtags play in beauty trends?
They highlight influencer-brand collaborations, where creators review PR packages, boosting visibility for emerging products.
Q4: Why is ASMR content (#aiasmr, #oddlysatisfyingvideo) popular in beauty?
ASMR adds a soothing, immersive element to beauty routines, making product showcases more engaging and memorable.
Q5: How does TikTok shape seasonal beauty and personal care habits in the USA?
By spotlighting seasonal aesthetics (nails, hair, skincare), TikTok guides consumer choices, drives product sales, and sets cultural beauty trends.