TikTok Advertising Strategy

I’ve seen this happen more than once: a brand gets one decent TikTok post, usually something a little scrappy, a little accidental, and suddenly the... Read More

A few months ago, I watched a beauty brand spend real money on a polished TikTok shoot—studio lighting, agency-approved script, perfect product shots, the whole... Read More

A few months ago, I watched a skincare brand spend weeks polishing a glossy launch video for TikTok. Nice lighting, expensive set, very approved by... Read More