A few months ago, I watched a beauty brand spend real money on a polished TikTok shoot—studio lighting, agency-approved script, perfect product shots, the whole... Read More
A few months ago, I watched a beauty brand spend five figures on polished Instagram creative that looked expensive and performed… fine. Nothing disastrous. Just... Read More
A few months ago, I watched a founder spend $12,000 on polished launch creative for a new skincare line. Clean lighting, agency-grade edits, tasteful color... Read More
A few months ago, I watched a brand spend real money on TikTok creative that looked expensive, polished, and completely dead on arrival. Nice lighting.... Read More
A few months ago, I watched a beauty brand spend weeks polishing a glossy campaign for a product launch. Nice lighting, clean graphics, expensive edits.... Read More
A few months ago, I watched a local Bay Area brand post a beautifully edited TikTok for a product launch. Nice lighting. Clean captions. Studio... Read More
A few months ago, I watched a Bay Area wellness brand spend a small fortune on polished vertical video. Nice lighting, clean edit, founder on-camera,... Read More
A few months ago, I watched a skincare brand spend a very respectable budget on TikTok and get almost nothing useful back. Plenty of views.... Read More