A few months ago, I watched a mid-sized beauty brand spend six weeks making polished launch assets for TikTok Shop. Clean product renders. Studio lighting.... Read More
A few months ago, I watched a beauty brand burn through a decent test budget on TikTok with creative that looked expensive and felt completely... Read More
I’ve watched more than one e-commerce team burn through a decent budget on TikTok because they treated it like Meta with louder music. They had... Read More
A few months ago, I watched a decent mid-sized skincare brand burn through a very healthy TikTok budget on videos that looked expensive and performed... Read More
I’ve seen this happen more than once: a brand spends three weeks getting “TikTok-ready,” signs off on polished scripts, books a nice studio, and ends... Read More
A few months ago, I watched a mid-size beauty brand spend weeks polishing a TikTok launch. Clean studio lighting. Tight scripts. Founder soundbites. It all... Read More
A few months ago, I watched a New York food brand spend a small fortune on polished launch creative. Nice lighting, clean copy, agency-approved everything.... Read More
I’ve watched small brands burn through a month’s ad budget on TikTok in four days because the creative looked like, well, an ad. Polished lighting,... Read More