Travel Brand TikTok Case Study – Achieved 14% Conversion Rate

Background: 

A leading online travel portal in SEA offering tour packages and booking services. They wanted to boost their registration and post-registration engagement to boost their bookings. 

Solution: 

Set up new campaigns with fresh creatives around the holiday season for many of their packages. Optimized the campaign with the right hashtag expansions and created an audience segment with a mix of custom audience and recently engaged audience to drive higher CVR. 

Impact Delivered: 

• <$5 Cost Per Registration 
• 14% Conversion Rate
• 2.7X Scaled The Campaign Keeping Cost Intact