In May 2026, TikTok’s Beauty & Personal Care ecosystem in the USA shifted toward summer skincare, sun protection, tanning routines, and retail-driven beauty discovery. As spring transitioned into early summer, creators focused heavily on SPF routines, glowing skin, body care, and outdoor-ready beauty habits, reflecting seasonal lifestyle changes.
Retail moments—especially Sephora-related content and sales events—played a major role in driving engagement, with creators sharing hauls, product reviews, and shopping recommendations. At the same time, ingredient-focused skincare (like peptides and PDRN) and K-beauty brands gained traction, highlighting a growing interest in results-driven skincare.
Tanning content, nail trends, and UGC-driven beauty content also saw increased visibility, while everyday essentials like deodorants and sunscreen became part of routine-based content. Overall, May reflected a blend of seasonal skincare needs, commerce-driven discovery, and creator-led product education.
Here’s a look at the top 20 Beauty & Personal Care hashtags trending on TikTok in the USA in May 2026, highlighting how summer skincare, retail trends, and product-focused content shaped engagement:
1. #greenish
Posts: 271K
Views: 817M
Trend: Aesthetic-driven beauty content focusing on green-toned visuals, skincare routines, and calming, nature-inspired beauty themes.
2. #medicube
Posts: 76K
Views: 513M
Trend: Strong traction for K-beauty skincare brand content, featuring product reviews, routines, and before-and-after transformations.
3. #sephora
Posts: 35K
Views: 342M
Trend: Retail-driven beauty discovery with creators showcasing product recommendations, in-store experiences, and trending beauty finds.
4. #tanning
Posts: 34K
Views: 307M
Trend: Seasonal tanning routines gained popularity, including sun tanning tips, bronzing products, and glow-focused skincare.
5. #springnails
Posts: 39K
Views: 166M
Trend: Nail art trends continued from spring, featuring pastel colors, floral designs, and seasonal manicure inspiration.
6. #peptide
Posts: 35K
Views: 131M
Trend: Ingredient-focused skincare content highlighting peptides for anti-aging, skin repair, and hydration routines.
7. #ugccreator
Posts: 46K
Views: 93M
Trend: Growth in creator-led beauty promotions, with UGC creators producing authentic product reviews and tutorials.
8. #tiktokbeauty
Posts: 60K
Views: 40M
Trend: Broad beauty discovery hashtag showcasing viral products, tutorials, and trending routines across the platform.
9. #sephorasale
Posts: 25K
Views: 193M
Trend: Major engagement driven by Sephora sale events, including haul videos, product recommendations, and deal-focused content.
10. #complimentary
Posts: 64K
Views: 19M
Trend: Continued use for PR packages and gifted beauty products, with creators sharing first impressions and reviews.
11. #sunscreen
Posts: 31K
Views: 163M
Trend: SPF-focused content surged as summer approached, emphasizing daily sun protection and skincare layering routines.
12. #pdrn
Posts: 21K
Views: 134M
Trend: Advanced skincare ingredient content continued to grow, with creators discussing skin regeneration and repair benefits.
13. #beautyfinds
Posts: 24K
Views: 47M
Trend: Discovery-driven content highlighting trending, affordable, and viral beauty products across categories.
14. #sephorahaul
Posts: 12K
Views: 83M
Trend: Haul videos featuring Sephora purchases, including product testing, reviews, and shopping recommendations.
15. #deodorant
Posts: 15K
Views: 62M
Trend: Everyday hygiene products gained visibility through routine-based content and personal care discussions.
16. #skin1004
Posts: 12K
Views: 106M
Trend: K-beauty brand-focused content highlighting soothing skincare products and minimalist routines.
17. #productos
Posts: 19K
Views: 27M
Trend: Multilingual beauty content showcasing product recommendations and tutorials for diverse audiences.
18. #spraytan
Posts: 8K
Views: 70M
Trend: Professional and at-home spray tanning routines gained traction for achieving a summer glow.
19. #protectorsolar
Posts: 11K
Views: 28M
Trend: International SPF content reinforces the importance of sun protection and skincare routines.
20. #nailartist
Posts: 8K
Views: 71M
Trend: Nail artists showcased creative designs, tutorials, and summer-ready manicure inspiration.
FAQs
Q1: What beauty themes dominated TikTok in May 2026?
Summer skincare, SPF routines, tanning, and retail-driven beauty content (especially Sephora) were the primary drivers of engagement.
Q2: Why did sunscreen and tanning content trend together?
As summer approached, creators focused on achieving a glow while also promoting sun protection and safe skincare habits.
Q3: How did retail influence beauty content in May?
Sephora sales and product hauls significantly boosted discovery, with creators sharing recommendations and deal-focused content.
Q4: Why are ingredient-focused trends like peptides and PDRN growing?
Audiences are becoming more educated about skincare, leading to increased interest in effective, science-backed ingredients.
Q5: What does May’s beauty hashtag activity reveal about TikTok behavior?
It shows TikTok evolving into a seasonal beauty discovery platform, where commerce, skincare education, and routine-based content drive engagement.
