FMCG Brand Case Study Overview
Background
We worked with an FMCG brand in the Middle East to optimize their digital advertising campaigns. Our goal was to increase purchases and revenue while maintaining a strong ROI and improving the conversion rate.
Impact Delivered:
- 63% Increased purchases and revenue for the FMCG brand
- 7+ ROI Maintained for a basket size of $53
- 8% consistent conversion rate