How to Find the Right TikTok Shop Creators for Your Brand
A few months ago, I watched a decent product get handed to the wrong creator lineup and just… flatten. The brand was in beauty, mid-priced,... Read More
TikTok Shop Strategy & Growth
What Brands Should Know Before Launching TikTok Shopping Ads
I’ve watched more than one brand walk into TikTok with the same bad assumption: if the product already sells on Meta, Amazon, or retail shelves... Read More
The Complete Guide to TikTok Shop Affiliate Marketing for Brands
I’ve watched more than one brand spend three weeks polishing a TikTok brief, only to get back creator videos that looked like someone was reading... Read More
How TikTok LIVE Is Becoming the New Home Shopping Channel
A few months ago, I was watching a beauty brand’s TikTok LIVE on a Tuesday night. Nothing fancy. A creator was standing in her bathroom,... Read More
What Makes a High-Converting TikTok Product Landing Page
I’ve seen this happen more than once: a brand finally gets a TikTok video to move. Clicks are cheap, comments are flying, someone on the... Read More
TikTok Shop Influencer Marketing: The New Sales Funnel
A founder I know sent me two videos for review last spring. Same product: a collagen powder aimed at women in their 30s and 40s.... Read More
Marketing TikTok Shop: From Content to Checkout
I’ve watched brands spend weeks polishing a product page, setting up bundles, tweaking shipping settings, and then post a TikTok that feels like it was... Read More
TikTok Shop Marketing New York: Local Brand Success Stories
A founder in Brooklyn once told me, half-joking, that her product had been photographed beautifully, packaged beautifully, and ignored beautifully. Then a creator filmed it... Read More
TikTok E-Commerce Trends Every US Brand Must Know
A few months ago, I watched a beauty brand spend real money on polished TikTok ads that looked like mini TV spots. Nice lighting, clean... Read More
TikTok Shop Analytics: Metrics Every Brand Should Track
I’ve seen this happen more than once: a brand gets a little spike on TikTok Shop, everyone on the team gets excited, and then two... Read More