TikTok Shop Strategy & Growth

A few months ago, I watched a beauty brand spend five figures pushing polished product videos into TikTok Shop. Nice lighting, clean hooks, solid offer.... Read More

I was on a call not long ago with a mid-sized beauty brand in the U.S. They were frustrated because their product page looked “fine,”... Read More

A few months ago, I watched a beauty brand panic because its TikTok Shop sales dipped for two straight weeks. Nothing catastrophic. Just enough to... Read More

A few months ago, I watched a kitchen gadget brand spend real money on polished product videos that looked like they belonged in a Target... Read More

A few months ago, I watched a small beauty brand in Texas sell out a lip oil on TikTok Shop after a creator filmed a... Read More

I’ve watched brands spend weeks polishing TikTok creative, only to get beaten by a shaky kitchen demo filmed on an iPhone 13. Not because the... Read More

A few months ago, I watched a beauty brand spend real money on polished product videos for TikTok. Nice lighting, clean edits, all the usual... Read More

I’ve watched more than one retail team spend three weeks polishing a product page, only to get outsold by a creator filming a shaky 22-second... Read More

A few months ago, I watched a beauty brand from SoHo burn through a decent creator budget on TikTok Shop videos that looked… expensive. Nice... Read More

I’ve watched brands spend weeks polishing TikTok ads, only to get outperformed by a 19-second clip shot next to a sink. Not a fancy set.... Read More