TikTok Is Becoming the Primary Discovery Platform for Brands
A few months ago, I watched a skincare brand spend weeks polishing launch creative for Meta, only to have a scrappy TikTok clip filmed next... Read More
TikTok Marketing Strategy
Why TikTok Marketing Works Without Massive Budgets
I’ve watched brands spend $40,000 on polished paid social creative, then get beaten by a founder filming a product demo next to a coffee maker.... Read More
TikTok Is Disrupting Traditional Media Buying in the US
I was on a call with a consumer brand last year—mid-sized, decent retail distribution, healthy Meta budget, TV still in the mix—and their team kept... Read More
TikTok Is Now a Full-Funnel Marketing Platform
I’ve watched more than one brand walk into TikTok thinking it was just the “awareness channel.” They’d brief creators for a few fun top-of-funnel videos,... Read More
How TikTok Marketing Agencies Plan Growth in 2026
A couple of years ago, a lot of brands treated TikTok like a side project. Someone on the social team would post three videos a... Read More
Why TikTok Influencer Marketing Is More Strategic in the US
I’ve watched a lot of brands walk into TikTok with the wrong plan. Usually it starts the same way: someone on the team sees a... Read More
How TikTok Predicts Consumer Demand Before It Peaks
A few months ago, I watched a mid-sized skincare brand panic because one of its cleansing balms started popping up in TikTok comments. Not in... Read More
TikTok Marketing Funnels Don’t Look Like Funnels Anymore
A few months ago, I watched a beauty brand spend real money on a polished TikTok campaign that looked great in a deck and pretty... Read More
How TikTok Is Changing Brand Trust Across the US
A skincare founder I know spent $18,000 on polished launch creative for a new moisturizer. Clean lighting, studio set, nice hands, all of it. Then... Read More
TikTok Marketing Is the Fastest Growth Lever in the US Right Now
A few months ago, I watched a mid-sized beauty brand spend weeks polishing a launch video for TikTok. Studio lights, clean backdrop, perfect voiceover, every... Read More