A few months ago, I watched a beauty brand spend real money on a TikTok campaign built around glossy studio footage, polished voiceover, and captions... Read More
A skincare founder I know spent $18,000 on polished vertical video last fall. Clean lighting, nice set, pro editor, all of it. The ads looked... Read More
I’ve watched more than a few U.S. brands get excited about TikTok Shop, upload a couple of products, post three awkward videos, and then quietly... Read More
A few months ago, I watched a beauty brand spend real money on polished product videos for TikTok. Nice lighting, clean edits, all the usual... Read More
I’ve watched this happen more than once: a brand with a healthy Google Ads account decides TikTok should be the next growth channel, uploads a... Read More
I’ve watched a U.S. brand spend $40,000 on TikTok creative that looked beautiful and felt completely dead the second it hit the feed. Clean lighting,... Read More
I’ve watched more than one retail team spend three weeks polishing a product page, only to get outsold by a creator filming a shaky 22-second... Read More
I’ve seen this happen more than once: a brand spends weeks polishing a TikTok brief, gets five creators on board, approves every talking point, and... Read More