I’ve seen this happen more than once: a brand finally gets its product listed on TikTok Shop, posts a few polished videos, maybe runs some... Read More
I’ve watched a surprising number of smart U.S. brands walk into TikTok the same way: they approve a polished launch plan, hire creators with decent... Read More
A few months ago, I watched a decent mid-sized beauty brand burn through a pile of TikTok budget on videos that looked expensive and landed... Read More
I’ve watched more than a few brands walk into TikTok Shop thinking they just needed a couple creators, a trending sound, and a discount code.... Read More
A few months ago, I watched a skincare brand spend real money on polished TikTok videos that looked like mini commercials. Nice lighting, clean edits,... Read More
I’ve watched more than one retail team panic after posting what looked like a perfectly decent TikTok. Clean lighting, decent hook, product front and center.... Read More
I’ve watched more than one brand treat TikTok Shop like it was just another ecommerce plugin. They get the store live, upload a few products,... Read More
I’ve watched a founder spend $12,000 on polished vertical video, only to get outperformed by a shaky iPhone demo filmed next to a toaster. That... Read More
I’ve watched this happen more than once: a brand finally decides to take TikTok seriously, hires a couple of creators, boosts a few posts, maybe... Read More