I’ve watched brands spend weeks polishing TikTok creative, only to get beaten by a shaky kitchen demo filmed on an iPhone 13. Not because the... Read More
I’ve watched a founder spend $12,000 on polished TikTok videos that looked like mini commercials, only to get outperformed by a shaky iPhone clip filmed... Read More
I’ve watched this happen more than once: a US brand finally decides to put real budget into TikTok, the team pulls a few decent-looking videos... Read More
A founder in SoHo spends three weeks approving a polished brand video. Nice lighting, clean edit, expensive set. It goes live on TikTok and lands... Read More
I’ve sat in too many meetings where a brand spent six figures on polished creative, only to watch a shaky iPhone video from a creator’s... Read More